National Marketing Manager Italy

Lynk & Co; Bologna; In loco; EUR 70.000 - 90.000; Tempo pieno

Descrizione del lavoro

A global automotive brand located in Bologna is seeking a National Marketing Manager to shape brand connections with customers. The ideal candidate will have over 10 years of marketing experience, preferably in the automotive industry, while driving local strategies and collaborating with teams to enhance customer experience. Proficiency in English and Italian is required, along with strong project management skills. Apply by January 12, 2026 for this impactful role.

Competenze

• 10+ years of experience in marketing, preferably in the automotive industry.
• Strong focus on local or national marketing initiatives.

Mansioni

• Drive demand and support converting leads into sales.
• Create and implement tailored marketing strategies.
• Collaborate with retailers and provide strategic insights.
• Ensure cohesive messaging across teams.

Conoscenze

Project management skills

Marketing analytics

Fluent in English

Fluent in Italian

Formazione

Bachelor's degree in Marketing or related field

Descrizione del lavoro

This isn't a conventional car company. We're a new global brand that focuses on the need of the connected generation, sustainability, and a hassle-free customer experience.

National Marketing Manager

As National Marketing Manager you’ll be at the heart of shaping how our brand connects with customers. This role blends strategy and execution — from launching new vehicles with maximum impact to supporting retailers with sharp marketing insights. You’ll turn local market knowledge into powerful campaigns, ensure alignment with European initiatives, and help drive real sales results. If you thrive on collaboration, creativity, and making a measurable difference, this is your stage.

What you'll do

• Focus on driving demand and supporting the process of converting leads into sales, to ensure we reach local targets.
• Create and implement tailored local marketing strategies for new vehicle launches, ensuring alignment with European initiatives to maximize market impact and drive success.
• Drive roadmap planning and prioritize local events and initiatives. Conduct go-to-market checks on local initiatives (eg, Copy communication, legal market requirements).
• Together with the Commercial Director, build and maintain collaborative relationships with retailers. Support them with strategic marketing insights and act as a sparring partner for the marketing manager at the retailer's end. Consolidate retail marketing plans and align with global plans.
• Collaborate cross-functionally with Sales, Digital Manager, Retail task force and Product Marketing Manager to ensure cohesive messaging and a seamless, high-quality customer experience. You enable a constant loop of feedback between the global and local parties.
• Present and communicate the central plans to local teams and retailers.

What you should have

• Bachelor's degree in Marketing, or a related field
• 10+ years of experience in marketing, with a focus on local or national marketing initiatives. Previous experience in the automotive industry is preferred.
• Familiarity with marketing analytics and reporting tools.
• Broad understanding of the marketing function.
• Great project management skills.
• Fluent in English and Italian.

Working for Lynk & Co

Want to learn more about working for Lynk & Co and what we offer? Read more via this link: Why Lynk & Co - Lynk & Co (lynkco.com)

Our recruitment process

We work with a competence based framework. You apply by submitting your LinkedIn-profile or CV written in English and answering a few questions. Our selection will primarily look at acquired competencies and skills.

To help us place the right people in the right role, we believe in science-based and fair assessment methods. Therefore, as part of our recruitment process, we use psychometric assessments from Alva Labs to help us increase our hiring success by identifying the candidates that are most likely to thrive and be successful in the role.

We look forward to receiving your application as soon as possible, but latest 12th January 2026.

IIf you have any questions about the recruitment process, please reach out to [e-mail]

To learn more about us, checkout our website and follow us on LinkedIn and Facebook.