Marketing Operations Manager

TECNORD SRL; Modena; In loco; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A dynamic software development company in Modena is seeking a Marketing Operations Manager to enhance marketing automation, data accuracy, and reporting. The ideal candidate will manage HubSpot processes and ensure compliance with GDPR. Candidates should have 4–7 years of experience in B2B SaaS marketing operations, alongside strong analytical skills and expertise with tools like HubSpot and Salesforce. This role offers competitive salary and a collaborative work environment.

Servizi

Competitive salary

Opportunities for professional growth

Collaborative work environment

Great team spirit

Competenze

• 4–7 years in Marketing Operations or Revenue Operations in B2B SaaS.
• Experience in lead lifecycle design and campaign automation.
• Strong analytical mindset and passion for automation.

Mansioni

• Manage HubSpot workflows and data accuracy.
• Own marketing data quality and reporting.
• Support campaign execution and tracking.

Conoscenze

HubSpot expertise

Salesforce knowledge

Data segmentation

Google Looker Studio proficiency

Campaign automation

Formazione

Bachelor's degree in relevant field

Strumenti

HubSpot

Salesforce

Google Looker Studio

Descrizione del lavoro

Human Resources Manager @ Doxee, driving organizational wellness and sustainability

Job Title: Marketing Operations Manager

Reports To: Head of Marketing

About Us:

At Doxee we help enterprises transform how they communicate with their customers - through cloud-native, data-driven, and sustainable digital experience solutions.

We work with leading organizations across insurance, utilities, finance, and public sectors to turn complex communication into personalized, meaningful and measurable interactions.

We are looking for a Marketing Operations Manager to strengthen our go-to-market engine and ensure our marketing efforts are measurable, automated, and aligned with Sales and Field Marketing.

Role Overview:

The Marketing Operations Manager plays a critical role in ensuring data accuracy, automation excellence, smooth processes and cross-team alignment. You will work closely with Sales, ABM, Field Marketing, Digital- and Content teams to ensure every marketing initiative is trackable, measurable and optimized to drive pipeline creation.

Key Responsibilities:

HubSpot Ownership & Automation

• Serve as the HubSpot super-user and administrator, managing workflows, scoring, routing, nurture programs, landing pages, integrations and templates.
• Ensure accurate lead lifecycle management (MQL → SAL → SQL) and seamless HubSpot-Salesforce data flow.
• Maintain accurate attribution and reporting.

Marketing Data Infrastructure & Reporting

• Own data quality, segmentation, tagging and database hygiene.
• Ensure UTM and event tracking, source categorization and build funnel and ROI dashboards.

Process Optimization & Governance

• Define and improve marketing processes (campaign execution, scoring and qualification).
• Maintain alignment with Marketing, Sales, ABM, IT and Field teams.

Campaign Execution Support

• Support ABM, Field Marketing, Social, Content and Events with correct setup, tracking and reporting.
• Evaluate and integrate new tools, maintain health of HubSpot, Salesforce, analytics, ads and tracking systems.

Compliance & Data Governance

• Ensure GDPR-compliant data usage, consent management and segmentation.
• Partner with legal and IT on governance.

Required Skills & Experience:

Data Management & CRM Expertise

• Strong experience with Hubspot and Salesforce.
• Skilled in segmentation, data hygiene and enrichment.

Analytics & Reporting

• Proficiency with Google Looker Studio, HubSpot reports, Salesforce dashboards.
• Ability to build funnel and performance analytics.

Process Design & Automation

• Experience with lead lifecycle design, lead scoring, routing, nurture workflows and campaign automation.

Attribution & Performance Optimization

• Knowledge of single-touch and multi-touch attribution models.
• Ability to evaluate and report campaign performance and ROI.
• Experience integrating and optimizing the marketing tech ecosystem (CRM, automation, analytics, ads platforms, ABM tools, etc.).

Governance & Compliance

• Strong understanding of GDPR and privacy requirements.

Preferred Qualifications:

• 4–7 years in Marketing Operations or Revenue Operations in B2B SaaS.
• Experience with HubSpot and Salesforce (certifications are a plus).
• Strong analytical mindset and passion for automation.
• Fluent in English and Italian, German is a plus.
• Experience in enterprise or multi-region environments.

What We Offer:

• Competitive salary and benefits.
• Opportunities for professional growth in a dynamic, innovative company.
• A highly collaborative and inclusive work environment.
• Great team spirit

Interested?

Apply now and join a team that’s redefining the future of customer communication.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Software Development

Referrals increase your chances of interviewing at Doxee by 2x

Get notified about new Marketing Operations Manager jobs in Modena, Emilia-Romagna, Italy.

Direct message the job poster from Doxee