Marketing e communication manager

OPPO; Roma; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A global technology company is seeking a skilled Marketing Project Lead in Rome, Italy. This role focuses on launching campaigns and executing brand marketing strategies. The ideal candidate should have over 3 years of experience in a creative or marketing environment, possess strong communication skills in English and Chinese, and demonstrate the ability to work successfully in a multicultural setting. You will lead various marketing efforts to enhance brand visibility and ensure effective collaboration across teams.

Competenze

• 3+ years’ experience in a Creative, Media or Marketing agency, or relevant client-side experience.
• Proven ability to execute campaigns focusing on digital with PR understanding.
• Ability to work in diverse multinational environments.

Mansioni

• Ensure plan & strategy alignment with stakeholders.
• Conduct consumer mapping and target audience analysis.
• Monitor external channels to identify emerging trends.

Conoscenze

Online and offline campaign execution

Consumer mapping

Strong communication skills

Data-driven insights

Formazione

Bachelor’s degree in marketing or Communication

Descrizione del lavoro

OPPO is a global pioneer in innovative technology with a relentless purse for aesthetic perfection. At OPPO, we are committed in creating cutting-edge technologies that empower people in an increasingly connected world. Being the 5th largest smartphone manufacturer in the world, today OPPO operates in over 40 countries with an extensive global network of 6 research institutes, 4 R&D centres, 1 global design hub, and more than 40,000 employees. Industry experience within smartphone or consumer electronics brand is a plus.

Lead the planning and execution of pan-europe 360 degree go-to-market projects for launch campaigns, as well as brand and product marketing activations.

Responsibilities

• Ensure plan & strategy alignment with all stakeholders within the Europe Region and Italian team.
• Conduct research, including consumer mapping and target audience analysis, to inform the go-to-market strategy.
• Write agency briefs, support the pitch management process and follow up with project progress.
• Represent and convey OPPO brand and product values to external agencies.
• Optimize the use of marketing resources, ensuring campaigns are strategically planned to enhance brand visibility and support the creation of a premium brand image.
• Proactively plan ahead, demonstrating strong forward-thinking capabilities and problem solving skills.
• Monitor external channels, such as media, blogs, and forums, to identify emerging trends and analyze competitor activities.
• Track and evaluate key KPIs and metrics, using data-driven insights to continuously improve campaign performance.

Bachelor’s degree in marketing or Communication related subject.

Qualifications

• 3+ years’ experience in a Creative, Media or Marketing agency, or relevant client-side experience
• Proven ability to execute both online and offline campaigns, with a focus on digital and an understanding of how PR fits alongside the marketing mix
• Detail-oriented, self-driven to take initiative, with a desire to help people adapt to various changing and complex environments
• Ability to work in diverse multinational environments
• Is organised - able to juggle multiple projects simultaneously while managing essential administrative work and reports
• Strong communications skills, both verbal and written in English and Chinese