VP Marketing

Talent Insider; Daerah Khusus Ibukota Jakarta; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A leading fintech company in Jakarta is seeking a seasoned marketing professional with over 10 years of experience. The role involves formulating comprehensive marketing strategies and leading a dynamic marketing function. Candidates should have strong expertise in engaging individual consumers and a deep understanding of various marketing disciplines. This position offers a chance to shape the brand identity and elevate customer engagement.

Qualifications

• Minimum 10 years of marketing experience with 5 years in leadership.
• Experience in investment fintech or strong investing knowledge.
• Proven success in engaging individual consumers.

Responsibilities

• Formulate and execute a comprehensive marketing strategy.
• Oversee the entire marketing function for alignment with business objectives.
• Collaborate with cross-functional teams.

Skills

Leadership

Direct-to-consumer marketing

Performance marketing

Customer relationship management (CRM)

Search engine optimization (SEO)

Brand management

Job description

Job Description

• Formulate and execute a comprehensive marketing strategy centered on expanding our customer base, fostering customer loyalty, and elevating our brand identity, encompassing careful prioritization and effective resource allocation.
• Provide executive oversight and management of the entire marketing function, guaranteeing seamless integration and alignment among all marketing disciplines and with overarching business objectives.
• Collaborate effectively with cross-functional teams, including product and engineering, to ensure timely and efficient implementation of marketing plans.
• Foster a positive and conducive work environment that encourages professional growth and continuous improvement, while implementing streamlined processes to enhance efficiency and collaboration.

Requirement

• A seasoned marketing professional with a minimum of 10 years of experience, including at least 5 years in a leadership capacity, ideally within the investment fintech sector. Candidates from outside the fintech industry should possess firsthand experience in investing in cryptocurrencies and stocks.
• Demonstrated expertise in direct-to-consumer marketing strategies, with a proven track record of success in reaching and engaging individual consumers.
• A comprehensive grasp of the full spectrum of marketing disciplines, encompassing performance marketing, customer relationship management (CRM), search engine optimization (SEO), social media, key opinion leader (KOL) engagement, brand management, campaign development, strategic partnerships, and creative processes such as graphic design, video production, and copywriting.