Vice President Marketing

Gently; Banten; On-site; IDR 300.000.000 - 450.000.000; Full time

Job summary

A prominent consumer brand in Banten, Indonesia is seeking a Vice President of Marketing to enhance brand equity and drive sustainable sales growth. The successful candidate will have 7-10 years in marketing, strong leadership skills, and experience in FMCG, beauty, and personal care. This role involves defining marketing strategies, developing high-performance teams, and optimizing marketing investments to achieve commercial success.

Qualifications

• 7-10 years of experience in marketing, with 3-5 years in a senior leadership role.
• Experience in FMCG, beauty, and personal care is a strong advantage.
• Strong business acumen and people leadership skills.

Responsibilities

• Define and lead the integrated marketing strategy for sales growth and brand health.
• Translate long-term vision into actionable marketing programs.
• Drive brand equity and consumer engagement with impactful campaigns.
• Lead, inspire, and develop a multi-disciplinary marketing team.

Skills

Marketing strategy design

Digital marketing

Leadership

Community building

Performance marketing

Communication skills

Job description

Overview

Role Purpose: As Vice President of Marketing, you will play a critical role in unlocking category potential, strengthening brand equity, and ensuring every marketing investment delivers sustainable sales growth and profitability. This role demands a strategic thinker with strong business acumen, people leadership, and a relentless focus on performance and innovation.

Requirements

• 7-10 years of experience in marketing, with at least 3-5 years in a senior leadership role (Head of Marketing or Senior Brand Manager).
• Experience in FMCG, beauty, and personal care is a strong advantage.
• Brand & Growth Strategy: Ability to design and execute marketing strategies that enhance brand awareness, customer acquisition, and retention.
• 360° Marketing Approach: Strong understanding of digital marketing, offline campaigns, PR, and strategic partnerships.
• Digital Marketing: Proficiency in paid advertising (Meta, Google, TikTok), SEO, social media, email marketing, and influencer marketing.
• Performance Marketing: Ability to optimize ROAS, CAC, and LTV across multiple marketing channels.
• Community & Social Commerce: Experience in building active brand communities and leveraging social commerce for sales growth.
• Ability to lead and develop the marketing team, including creative, content, and performance marketing specialists.
• Strong communication and negotiation skills with internal and external stakeholders (partners, media, and KOLs).
• Comfortable working in a fast-paced start up environment with dynamic challenges.

Key Responsibilities

1. Strategic Marketing Leadership

• Define and lead the integrated marketing strategy that delivers against company objectives, including sales growth, market share, and brand health metrics.
• Translate the company’s long-term vision and commercial goals into compelling brand narratives and actionable marketing programs.
• Act as the custodian of the brand portfolio strategy, identifying growth opportunities, white spaces, and innovation platforms.
• Own the brand level profit and loss statement, total marketing budget and ensure all marketing investments are effective, efficient, and aligned to ROI and business impact.
• Serve as a key member of the commercial leadership team and contribute to enterprise-wide strategy, planning, and decision-making.

2. Brand Building & Commercial Impact

• Drive brand equity and consumer engagement through impactful campaigns that combine creativity, insight, and data.
• Lead the development and execution of full-funnel marketing initiatives to drive customer acquisition, conversion, and loyalty.
• Build strong cross-functional partnerships with Sales, Product, Finance, and Supply Chain to ensure alignment and commercial delivery.
• Accountable for delivering measurable outcomes on top line sales and CM2 (Contribution Margin 2) performance.

3. Organizational Leadership & Talent Development

• Lead, inspire, and develop a multi-disciplinary marketing team across.
• Or other department that deemed as relevant by the management
• Define clear roles, responsibilities, KPIs, and performance frameworks across all teams.
• Drive a high-performance culture through coaching, development, and succession planning.
• Build future-fit marketing capabilities with a strong focus on consumer-centricity, digital fluency, and agile ways of working.

4. Performance Marketing & ROI Excellence

• Establish a performance-driven marketing culture with strong measurement frameworks and continuous optimization.
• Lead regular marketing performance reviews to ensure efficient budget allocation and strategic prioritization.
• Implement best-in-class analytics, data, and insight tools to guide strategic decision-making and resource planning.
• Foster a mindset of experimentation and innovation across the team — testing, learning, and scaling what works.