Trade Channel Manager (Horeka & General Trade)

Orang Tua Group; Jakarta Barat; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A consumer goods company in Jakarta Barat is seeking a Trade Marketing professional to design and execute marketing strategies for both On Trade and General Trade channels. The ideal candidate has a Bachelor's degree in a relevant field, at least 2 years of experience in Trade Marketing, and strong analytical and communication skills. Responsibilities include monitoring channel performance, collaborating with internal teams, and building relationships with key partners. This role also requires regular field visits to ensure effective market execution.

Qualifications

• Bachelor’s degree with a minimum GPA of 3.00 on a 4.00 scale.
• Minimum 2 years of experience in Trade Marketing, On Trade, or General Trade roles.
• Solid understanding of Horeca/On Trade and General Trade dynamics.

Responsibilities

• Design and execute integrated trade marketing strategies for channels.
• Ensure product availability and in-store visibility across all assigned channels.
• Plan and evaluate promotional campaigns and commercial partnerships.
• Monitor channel performance using sales data and market intelligence.
• Collaborate with Sales, Marketing, and Supply Chain teams for execution.
• Build relationships with distributors and retail partners.
• Deliver regular performance reports against KPIs.

Skills

Analytical skills

Communication

Negotiation

Cross-functional collaboration

Education

Bachelor’s degree in Business Management, Communications, or Industrial Engineering

Job description

OT is a consumer goods company that produces a wide range of daily necessities, including food, beverages, and personal care products.

Design and execute integrated trade marketing strategies for both On Trade and General Trade channels. Ensure consistent product availability, impactful in‑store visibility, and targeted outlet coverage across all assigned channels.

Plan, manage, and evaluate promotional campaigns, sponsorships, and commercial partnerships tailored to each channel’s dynamics. Monitor and analyze channel performance using sales data, market trends, and competitor intelligence to identify growth opportunities and address gaps. Collaborate closely with Sales, Marketing, and Supply Chain teams to align field execution with brand and business objectives. Build and maintain strong relationships with distributors, key On Trade accounts, and GT retail partners. Deliver regular performance reports against key KPIs, including outlet coverage, share of shelf, sell‑out rates, and promotional ROI.

Key Responsibilities

• Design and execute integrated trade marketing strategies for both On Trade and General Trade channels.

• Ensure consistent product availability, impactful in‑store visibility, and targeted outlet coverage across all assigned channels.

• Plan, manage, and evaluate promotional campaigns, sponsorships, and commercial partnerships tailored to each channel’s dynamics.

• Monitor and analyze channel performance using sales data, market trends, and competitor intelligence to identify growth opportunities and address gaps.

• Collaborate closely with Sales, Marketing, and Supply Chain teams to align field execution with brand and business objectives.

• Build and maintain strong relationships with distributors, key On Trade accounts, and GT retail partners.

• Deliver regular performance reports against key KPIs, including outlet coverage, share of shelf, sell‑out rates, and promotional ROI.

Qualifications

• Bachelor’s degree (S1) in Business Management, Communications, Industrial Engineering, or a related field, with a minimum GPA of 3.00 (on a 4.00 scale).

• Minimum 2 years of experience in Trade Marketing, On Trade, or General Trade roles, preferably in FMCG, food, or beverage industries.

• Solid understanding of the unique characteristics, buying behaviors, and operational dynamics of both Horeca/On Trade and General Trade channels.

• Existing network or relationships with Horeca operators or GT distributors is a strong advantage.

• Strong analytical, communication, negotiation, and cross‑functional collaboration skills.

• Willingness to conduct regular field visits and hands‑on market monitoring.