Supply Strategy Senior Manager

PT GOTO GOJEK TOKOPEDIA TBK; Jakarta Utara; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A leading digital services company in Indonesia is looking for a Senior Supply Strategy Manager for its Ads business. The role involves overseeing inventory management, pricing, and delivery strategies to maximize revenue and efficiency. Candidates should have over 7 years of experience in marketplace operations and strong expertise in inventory and pricing strategies.

Qualifications

• 7+ years of experience in marketplace operations or supply-side platform management.
• At least 3 years in a senior leadership role.
• Proven ability to analyze complex data sets.

Responsibilities

• Lead the end-to-end supply strategy for Gojek Ads.
• Set and evolve pricing models in partnership with product and demand teams.
• Own reporting and insights on key supply metrics.

Skills

Marketplace operations

Inventory management

Pricing strategy

Data analysis

Stakeholder management

Strategic thinking

Tools

Excel

BI dashboards

Job description

We’re looking for a Senior Supply Strategy Manager for Gojek’s Ads business. You’ll oversee inventory management, pricing, and delivery levers to maximize revenue and efficiency across ad surfaces and formats. The role involves setting pricing models, improving fill and utilization rates, and partnering with product and demand teams to ensure strong advertiser outcomes. You will own key supply metrics and guide cross-functional initiatives to scale our ads marketplace sustainably

What You Will Do

• Lead the end-to-end supply strategy for Gojek Ads, covering inventory management, pricing, and delivery to maximize revenue and efficiency.
• Drive decisions on utilization, fill, and realization rates, intervening with pricing or targeting logic to meet committed impressions and clicks.
• Set and evolve pricing models (CPC, CPM, CPO) in partnership with product and demand teams to align with advertiser outcomes and market dynamics.
• Build and oversee dashboards and forecasting processes to track ad load requirements, surface performance, and pacing across zones and categories.
• Collaborate with sales, product, and demand teams to balance monetization goals with advertiser performance and user experience.
• Guide experimentation on alternative pricing and bidding strategies to improve ROI and advertiser retention.
• Own reporting and insights on key supply metrics, providing clear recommendations to leadership for continuous optimization.

What You Will Need

• 7+ years of experience in marketplace operations, or supply-side platform management, with at least 3 years in senior leadership role.
• Strong expertise in inventory management, pricing strategy, and auction-based ad delivery.
• Proven ability to analyze complex data sets and translate insights into actionable supply and revenue strategies.
• Proficiency with analytics tools (e.g, Excel, or BI dashboards) and comfort working with large-scale data.
• Excellent stakeholder management skills to align cross-functional teams across product, sales, and demand.
• Track record of driving measurable revenue growth and operational efficiency in a fast-paced environment.
• Strong strategic thinking and decision‑making skills, with the ability to balance advertiser performance and user experience.

About the Team

You’ll join Gojek’s Ads Supply team, a group of problem solvers focused on maximizing ad inventory efficiency and revenue across our marketplace. We partner closely with product, data, and sales to ensure the right ads reach the right users at scale while delivering strong results for advertisers. The team thrives on experimentation and data‑driven decision making, tackling complex supply and pricing challenges that directly impact Gojek’s growth. It’s an exciting space where your work shapes the future of our advertising platform and drives measurable business impact.

About GoTo Group

GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress” by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on‑demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms. It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.

About Gojek

Gojek is Southeast Asia’s leading on‑demand platform and pioneer of the multi‑service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial

GoTo Financial accelerates financial inclusion through its leading financial services and merchant solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, and Make It Last.