Strategic and Business Planner

PT. BFI FINANCE INDONESIA, Tbk; Tangerang Selatan; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A financial services company in Tangerang Selatan is seeking a marketing professional to analyze POS performance and develop local campaign strategies. The ideal candidate will have a Bachelor’s degree in a relevant field and 3–6 years of experience in business planning and marketing strategy. Responsibilities include designing store-specific programs and evaluating campaign performance. This position requires strong skills in collaboration and communication.

Qualifications

• 3–6 years of experience in business planning, marketing strategy, or campaign development.
• Accustomed to developing strategies that consider data and feasibility of execution.
• Experience working with field or regional teams.

Responsibilities

• Analyze POS performance data to formulate local campaign strategies.
• Develop a marketing framework and activation structure for POS campaigns.
• Design store-specific program approaches based on business priorities.
• Provide recommendations for campaign funnels and channel mix.
• Initiate program and activation ideas based on local insights.
• Develop strategic proposals and creative briefs.
• Evaluate program/campaign performance and suggest iterations.

Skills

Business & Campaign Planning

Cross-functional Collaboration

Communication & Execution Briefing

Adaptability & Grounded Ideation

Education

Bachelor degree in Business, Finance, Economics

Job description

Overview

Analyze POS performance data to formulate local campaign strategies and directions (per cluster or per segmentation).

Develop a marketing framework and activation structure that can be used to create POS campaigns — not mass templates, but scalable approaches.

Design store-specific program approaches based on business priorities (volume, area potential, seasonality, etc.).

Provide recommendations for campaign funnels (Attract–Walk-in–Conversion) and channel mix (POSM, digital, community, KOC).

Initiate program and activation ideas based on local insights and real field conditions.

Develop strategic proposals and creative briefs.

Evaluate program/campaign performance and suggest iterations based on insights.

Responsibilities

• Analyze POS performance data to formulate local campaign strategies and directions (per cluster or per segmentation).
• Develop a marketing framework and activation structure that can be used to create POS campaigns — not mass templates, but scalable approaches.
• Design store-specific program approaches based on business priorities (volume, area potential, seasonality, etc.).
• Provide recommendations for campaign funnels (Attract–Walk-in–Conversion) and channel mix (POSM, digital, community, KOC).
• Initiate program and activation ideas based on local insights and real field conditions.
• Develop strategic proposals and creative briefs.
• Evaluate program/campaign performance and suggest iterations based on insights.

Qualifications

• Bachelor degree in Business, Finance, Economics, or any related field
• 3–6 years of experience in business planning, marketing strategy, or campaign development, particularly involving multiple distribution points (multilocation models such as retail, multifinance, or FMCG).
• Accustomed to developing strategies that are not only creative, but also take into account data, segmentation, and feasibility of execution.
• Experience working with field or regional teams (decentralized structure)
• Strong in Business & Campaign Planning, Cross-functional Collaboration, Communication & Execution Briefing, Adaptability & Grounded Ideation
• High ownership and ability to work independently or in cross-functional teams.
• Preferably with prior experience in creating program frameworks or reusable library frameworks