Social Media Strategist

PT Pangan Lestari; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A food distribution company in Jakarta Utara is seeking a Social Media Manager to build and manage content plans across platforms like Instagram, TikTok, and YouTube. Responsibilities include monitoring trends, engaging followers, and collaborating with teams for effective campaigns. The ideal candidate has a degree in Marketing, a year of experience in social media, and good copywriting skills. Familiarity with design tools and performance analytics is a plus. Join us and become part of our great team dedicated to high-quality service.

Qualifications

• 1 year experience managing social media platforms.
• Strong understanding of trends, algorithms & engagement strategies.
• Good copywriting skills with strong brand voice awareness.
• Basic design/video editing skills (Canva, CapCut, VN is an advantage).

Responsibilities

• Build and manage content plans for social media platforms.
• Monitor trends and turn them into relevant content ideas.
• Engage with followers to grow community and brand loyalty.
• Prepare weekly performance reports and action plans.

Skills

Social media management

Content creation

Trend analysis

Engagement strategies

Copywriting

Team collaboration

Education

Diploma/Bachelor’s Degree in Marketing or Communication

Tools

Canva

CapCut

VN

IG Insights

TikTok Analytics

Job description

Build and manage daily/weekly/monthly content plans (IG, TikTok, YouTube).

Monitor trends and turn them into relevant content ideas.

Manage posting schedules & ensure consistent brand presence.

Support social media campaigns from planning to execution.

Collaborate with design, production & marketing teams.

Engage with followers to grow community & brand loyalty.

Track performance using analytics tools & propose improvements.

Maintain consistent brand voice & visual identity.

Prepare weekly performance reports & action plans.

Qualification

Diploma/Bachelor’s Degree in Marketing, Communication, or related fields.

Minimum 1 year experience managing social media (IG, TikTok, YouTube).

Strong understanding of trends, algorithms & engagement strategies.

Able to create content calendars, campaign ideas & posting plans.

Good copywriting skills with strong brand-voice awareness.

Basic skills in design/video editing (Canva, CapCut, VN = advantage).

Familiar with performance analytics (IG Insights, TikTok Analytics).

Creative, proactive, trend-aware & deadline-driven.

Strong communication & teamwork.

Experience in F&B/Retail/FMCG is a plus.

We are a food distribution company specializing in dry and frozen foods. Our commitment is to deliver high-quality food products and excellent services to our clients. With extensive experience in the industry, we have established strong partnerships with top suppliers. Our dedication to prompt service, punctual deliveries, and unwavering product standards sets us apart. We strive to be a reliable partner for restaurants, hotels, catering services, supermarkets, and other food enterprises, ensuring their culinary needs are consistently met. Come join us and be part of our Great team!