Social Media Specialist

PT Bank Digital BCA (BCA Digital); Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading digital bank is seeking a Social Media Specialist to join their marketing team. The ideal candidate will blend digital marketing thinking with creative production, focusing on developing engaging content across various platforms. This role requires a Bachelor's degree, 2–4 years of relevant experience, and strong analytical skills. Responsibilities include planning content based on trends, managing social media accounts, and preparing performance reports to enhance future strategies.

Qualifications

• 2–4 years of experience as a Social Media Specialist or similar role.
• Experience with medium to large-scale brand social media accounts.
• Strong problem-solving mindset for publication issues.

Responsibilities

• Plan content based on market trends and consumer insights.
• Develop action-driven content in collaboration with agencies.
• Conceptualize engaging and on-brand content.
• Prepare performance reports with actionable insights.
• Handle community management with brand-appropriate responses.

Skills

Digital marketing thinking

Creative production

Content strategy

Social media management

Strong copywriting

Analytical skills

Education

Bachelor’s degree in Communication, Marketing, Digital Media, Social Sciences or related fields

Tools

Meta Business Suite

TikTok Analytics

YouTube Studio

Job description

Responsibilities

We’re looking for a creative generalist with a digital-first mindset to join our team as a Social Media Specialist. This role blends digital marketing thinking, creative production, and content strategy into one. You’ll be part of a dynamic marketing & communications team that shapes how blu by BCA Digital connects with its audiences across platforms.

What Will You Do

• Strong ability to plan content based on market trends, digital culture shifts, consumer insights, and the competitive landscape.
• Capable of developing action-driven content (for awareness, engagement, consideration, acquisition, and retention) in collaboration with the social media agency.
• Deep understanding of social media platforms: Instagram, TikTok, X, Facebook, YouTube, and LinkedIn, including best practices per format.
• Able to conceptualize engaging, informative, and on-brand content (human, playful, witty, and educational)
• Understands basic design principles and can provide clear creative briefs to designers, videographers, and agencies.
• Strong copywriting skills with consistency in tone of voice and clarity.
• Skilled in interpreting data from Meta Business Suite, TikTok Analytics, YouTube Studio, and other analytics tools.
• Able to prepare weekly and monthly performance reports with actionable insights to improve future content.
• Manages end-to-end content production: ideation, scripting, briefing, coordination, revisions, approvals, and posting.
• Handles community management (comments, DMs, basic sentiment) with quick and brand-appropriate responses.
• Leads coordination with the social media agency to ensure timelines, quality, and output meet blu’s expectations.

Requirements

What You Need To Have

• Bachelor’s degree in Communication, Marketing, Digital Media, Social Sciences, or related fields.
• 2–4 years of experience as a Social Media Specialist or a similar role in digital or creative agencies.
• Experience handling medium to large-scale brand social media accounts is preferred, especially within financial services or digital products.
• Highly observant of digital trends, pop culture moments, and shifts in user behavior.
• Detail-oriented with strong brand consistency awareness.
• Excellent communication and interpersonal skills for cross-functional and agency collaboration.
• Strong problem-solving mindset, especially for last-minute changes or publication issues.
• Able to develop monthly and quarterly content plans aligned with marketing objectives, brand identity, and ongoing campaigns.
• Understands key KPIs: reach, impressions, ER%, CTR, VTR, audience growth, and sentiment analysis.
• Able to work in a fast-paced, agile, and dynamic environment.