Social Media Marketing Specialist

LEONI GELATO; Provinsi Bali; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A fast-growing gelato company in Bali seeks a creative Social Media Specialist to enhance its online presence. You will manage content on platforms like Instagram and TikTok, engage with followers, and analyze performance. The ideal candidate has 2-3 years of experience in social media, strong writing skills, and familiarity with digital marketing tools. Join us to help bring premium gelato experiences to Indonesia.

Qualifications

• 2–3 years experience in social media or digital marketing.
• Good at writing captions and planning content.
• Detail-oriented and creative.

Responsibilities

• Develop and implement social media strategies aligned with brand goals.
• Plan and manage content calendars.
• Monitor and engage with followers.

Skills

Social Media Management

Content Planning

Engaging Caption Writing

Analytical Thinking

Team Collaboration

Education

Bachelor's degree in Marketing, Communication, Digital Media

Tools

Meta Business Suite

TikTok

Instagram

Adobe Suite

Job description

About Leoni Gelato

Join Leoni Gelato, a fast-growing, dynamic company transforming the gelato experience across Indonesia! Our mission is to bring premium, healthy gelato to consumers nationwide, and we’re doing it through an expansive network of over 700 distributors. Leoni Gelato is on a journey to become a household name in premium gelato, and as we rapidly expand, we’re looking for passionate team members to drive our vision forward.

Job Overview

Leoni Gelato is looking for a creative and results-oriented Social Media Specialist to grow our online presence and bring our wellness-inspired brand to life through digital storytelling. You will be responsible for planning, executing, and optimizing our content across Instagram, LinkedIn, TikTok, and other platforms. This role requires a balance of creativity, consistency, and analytical thinking, working closely with the design and marketing team to engage both B2C and B2B audiences.

Key Responsibilities:

• Develop and implement social media strategies aligned with brand goals
• Plan and manage content calendars
• Write engaging captions in English (main) and Bahasa Indonesia (supporting)
• Publish and schedule content across Instagram, TikTok, LinkedIn or other relevant platforms
• Monitor and engage with followers: respond to DMs, comments, mentions, and tag partners when needed
• Track performance and prepare monthly reports using analytics tools.
• Monitor social trends, competitor activity, and platform updates to keep content fresh and relevant
• Support influencer activations, campaigns & brand partnerships
• Keep up with trends and ensure content aligns with Leoni’s voice

Requirements:

• 2–3 years experience in social media or digital marketing
• Bachelor’s degree in marketing, Communication, Digital Media, or a related field — But creativity and experience matter more.
• Good at writing captions and planning content
• Able to manage posting schedules and organize monthly calendars
• Knows how to use tools like Meta Business Suite, TikTok, and Instagram
• Experience with photo/video editing tools is a plus (e.g., Canva, CapCut, Adobe Suite).
• Detail-oriented, creative, and works well with a team

Key Responsibilities:

• Develop and implement social media strategies aligned with brand goals
• Plan and manage content calendars
• Write engaging captions in English (main) and Bahasa Indonesia (supporting)
• Publish and schedule content across Instagram, TikTok, LinkedIn or other relevant platforms
• Monitor and engage with followers: respond to DMs, comments, mentions, and tag partners when needed
• Track performance and prepare monthly reports using analytics tools.
• Monitor social trends, competitor activity, and platform updates to keep content fresh and relevant
• Support influencer activations, campaigns & brand partnerships
• Keep up with trends and ensure content aligns with Leoni’s voice

Requirements:

• 2–3 years’ experience in social media or digital marketing
• Bachelor’s degree in marketing, Communication, Digital Media, or a related field — But creativity and experience matter more.
• Good at writing captions and planning content
• Able to manage posting schedules and organize monthly calendars
• Knows how to use tools like Meta Business Suite, TikTok, and Instagram
• Experience with photo/video editing tools is a plus (e.g., Canva, CapCut, Adobe Suite).
• Detail-oriented, creative, and works well with a team

Feel free to send an email to [e-mail]