Social Media & Community Specialist (Clubhouse - Padel Sport)

BIOTA Smart Home; Jakarta Barat; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A premium lifestyle brand in Jakarta Barat is looking for a Marketing and Community Engagement Specialist. This role focuses on creating and managing content across various platforms, engaging with the community, and executing marketing campaigns. The ideal candidate has strong skills in social media management and content creation, along with a passion for sports and lifestyle. Experience with paid advertising is essential. This position offers the opportunity to significantly impact brand awareness and community growth.

Qualifications

• Experience managing social media for lifestyle, sports, or F&B brands.
• Strong content creation skills including photography and video editing.
• Comfortable with paid ads and ad management platforms.
• Passionate about sports, fitness, or lifestyle; knowledge of padel is a plus.
• Fluent communication skills in English and Bahasa.

Responsibilities

• Plan and produce engaging content for various social media platforms.
• Respond promptly to community inquiries and build online groups.
• Execute marketing campaigns to drive bookings and engagement.
• Track marketing performance metrics and optimize content.
• Ensure brand messaging is consistent across all platforms.

Skills

Social media management

Content creation

Analytical skills

Community engagement

Experience with paid ads

Strong communication

Tools

Canva

Adobe tools

Facebook Ads Manager

Google Ads

Job description

Placement for: PT. Cipta Gandaria (Clubhouse)

Instagram: @clubhouse.id

To build and execute Clubhouse’s marketing and content strategy, growing brand awareness, engaging the community, and driving bookings (courts, coaching, events, and F&B).

Key Responsibilities

1. Content Creation & Management

• Plan and produce content for Instagram, TikTok, LinkedIn, and WhatsApp campaigns.
• Create engaging visuals, reels, carousels, and copywriting aligned with Clubhouse’s premium‑lifestyle positioning.
• Manage a consistent posting schedule (e.g., 4–6 posts/week + daily stories).

2. Community Engagement

• Respond to comments, DMs, and inquiries in a timely and professional manner.
• Build and moderate WhatsApp/Telegram community groups (Reclub, Intense Partner).
• Collaborate with coaches and members to feature authentic stories and testimonials.

3. Campaigns & Lead Generation

• Design and execute campaigns for monthly bookings, events, and coaching programs.
• Coordinate influencer/KOL partnerships, track ROI, and manage brand ambassadors.
• Run paid ads (Meta Ads, Google Ads) with clear KPIs: bookings, sign‑ups, engagement.

4. Analytics & Reporting

• Track metrics (reach, engagement, leads, conversions).
• Prepare monthly marketing reports with recommendations.
• Test and optimize creatives and formats for better performance.

5. Brand & Partnerships

• Ensure Clubhouse visuals and voice are consistent across all touchpoints.
• Support Reiner (partnerships) by amplifying sponsor/F&B tenant activations on social media.
• Work closely with ops team to promote on‑site activities, events, and launches.

KPIs (Key Performance Indicators)

• Social media growth (followers, reach, engagement rate).
• Leads generated for coaching & monthly bookings.
• Event sign‑ups and attendance.
• ROI on paid campaigns.
• Community satisfaction/engagement in digital channels.

Qualifications

• Experience managing social media for lifestyle, sports, or F&B brands.
• Strong content creation skills (photography, video editing, Canva/Adobe tools).
• Comfortable with paid ads (Facebook Ads Manager, Google Ads).
• Passionate about sports/fitness/lifestyle (padel interest = huge plus).
• Strong communication in English & Bahasa.