Social Media and KOL Specialist

Talent Insider; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A growing HR consultancy is seeking a Social Media and KOL Specialist to develop and implement content strategies across various platforms. The ideal candidate will have at least 5 years of experience in social media management, strong skills in analytics, and proficiency with social media tools. Responsibilities include campaign planning, influencer collaboration, and performance monitoring.

Qualifications

• 5 years of experience in social media management or a related role.
• Proficiency in social media management tools.
• Strong understanding of social media best practices and audience behavior.

Responsibilities

• Develop and implement a comprehensive content plan for social media.
• Plan and execute social media campaigns to drive engagement.
• Manage influencer collaborations and track campaign performance.

Skills

Social media management

Content planning

Analytics

Copywriting

Influencer collaboration

Education

Diploma or Bachelor's degree in Marketing, Communications, or a related field

Tools

Hootsuite

Buffer

Later

Job description

About the job Social Media and KOL Specialist

Talent Insider is an upcoming HR Consultancy Service, founded in 2021. Our clients have been some of the leading brands in Indonesia, and this service continues to expand.

Registered in Singapore & Indonesia, we can assist with your growth plans and strategies, and continue to expand our regional presence with strong regional partners to assist our client in recruitment and branding strategy.

Job Description

• Develop and implement a comprehensive content plan with clear objectives for all social media platforms, aligned with overall marketing goals.
• Plan and execute social media campaigns that support marketing initiatives and drive engagement.
• Provide creative direction to videographers, photographers, and other content creators to ensure cohesive brand storytelling.
• Upload content, engage with followers, respond to comments, and foster a positive, active community across all social media platforms.
• Manage influencer collaborations, including identifying and recruiting influencers, negotiating contracts, coordinating content creation, and tracking campaign performance.
• Monitor and analyze content performance, reporting on key performance indicators (KPIs) and providing actionable insights for optimization.

Requirement

• Diploma or Bachelors degree in Marketing, Communications, or a related field.
• 5 years of experience in social media management or a related role.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Later, etc.).
• Strong understanding of social media best practices, algorithms, and audience behavior.
• Solid analytical skills to measure content performance, track KPIs, and develop strategies to enhance engagement.
• Basic copywriting skills with a willingness to learn and improve.
• Ability to identify emerging trends and create fresh, engaging content that aligns with brand guidelines.