Senior Sales Representative

PT DSL INDONESIA; Jawa Barat; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading forklifts company in Indonesia is seeking a Senior Forklift Sales Representative to drive sales and build strong client relationships. The ideal candidate will have a minimum of 3 years in sales within the forklift or industrial equipment industry, excellent communication and negotiation skills, and a solid technical understanding of forklift operations. This role offers opportunities for professional growth and a clear career path within a fast-growing business.

Qualifications

• Minimum 3 years of proven sales experience in forklift or industrial equipment.
• Excellent communication, negotiation, and presentation skills required.
• Ability to work independently and manage a sales territory effectively.

Responsibilities

• Drive sales of forklift products and related services.
• Build and maintain strong relationships with key decision-makers.
• Prepare quotations, proposals, and sales contracts.

Skills

Sales experience

Technical understanding of forklift equipment

Communication skills

Negotiation skills

Proficiency in CRM tools

Education

Bachelor's degree in Business, Engineering or related field

Tools

CRM software

MS Office Suite

Job description

The Senior Forklift Sales Representative is responsible for driving sales of forklift products and related services, building strong client relationships, and contributing to the overall growth strategy. This role requires deep knowledge of material handling equipment, strong sales skills, and the ability to understand customer operational needs.

Key Responsibilities:

Sales & Business Development

• Ability to prospect and find new customers (warehouse, logistics, manufacturing, retail, cold storage, etc.).
• Proficient in product presentations and unit demos.
• Able to negotiate prices, tenders, and prepare proposals.

Familiar with CRM, pipeline management, and target-driven

Identify and pursue new business opportunities in the forklift and material handling equipment sector.

Manage and grow a portfolio of existing customers to increase repeat sales and referrals.

Conduct market research to identify trends, competitor activity, and potential customers.

Develop and implement strategic sales plans to achieve and exceed sales targets.

Prepare and deliver compelling sales presentations and equipment demonstrations.

Customer Relationship Management

Build and maintain strong relationships with key decision-makers, procurement officers, and operations managers.

Act as the main point of contact for high-value clients, ensuring satisfaction and long-term loyalty.

Provide tailored solutions to meet customers' unique material handling requirements.

Technical & Product Knowledge

Maintain up-to-date knowledge of forklift types (e.g., electric, diesel, LPG), features, and applications.

Work with technical teams to recommend suitable equipment configurations.

Understanding of forklift products: electric forklifts, diesel forklifts, reach trucks, pallet movers, stackers.

Understanding of technical specifications: capacity (tons), mast height, battery type (Li-ion/Lead Acid), gradeability, turning radius.

Basic knowledge of warehouse operations and material handling is a plus

Able to read basic technical drawings and understand customer application requirements

Assist in training junior sales staff and internal teams on forklift specifications and use cases.

Sales Process Management

Prepare quotations, proposals, and sales contracts in line with company policies.

Coordinate with internal departments (e.g., logistics, finance, service) to ensure smooth order processing and after-sales support.

Track and report on sales activities using CRM systems.

Monitor industry trends, competitor offerings, and customer feedback to refine sales strategies.

Participate in trade shows, industry events, and customer site visits as a company representative.

Requirements:

Minimum 3 years of proven sales experience in forklift, industrial equipment, or material handling industry.

Strong technical understanding of forklift equipment and warehouse operations.

Excellent communication, negotiation, and presentation skills.

Ability to work independently and manage a sales territory effectively.

Proficiency in CRM tools and MS Office Suite.

Bachelor's degree in Business, Engineering, or related field is preferred.

Valid driver’s license and willingness to travel.

Willing to travel on business.

Willing to work in the field plus some administrative work

Soft Skills:

Clear, persuasive, and professional communication skills.

Target-oriented and problem-solving.

Hardworking and persistent.

Able to work with service teams and technicians.

High integrity and a positive attitude.

Key Performance Indicators (KPIs):

Sales revenue and target achievement (unit)

Customer acquisition and retention rate

Number of customer visits per week.

New leads created per month.

Number of product demos and client visits

Customer satisfaction scores

Sales cycle length and deal closure rate

Manufacturing, Transport & Logistics 51-100 employees

We are a foreign investment company with fast growing business who professional in FORKLIFT and ACCESSORIES Biz. We are pleased to invite highly motivated, creative and innovative people with high level of integrity to join our team that seeks to inspire with clear career path and permanent employment.

Jakarta, ID

Bekasi, West Java, ID

PT. SPINDLE GIKEN INDONESIA

North Jakarta, Jakarta, ID