Senior Digital Marketing Manager

PT Pathlab Indonesia; Pluit; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A prominent healthcare company in Indonesia is seeking a skilled Digital Marketing Manager to lead the development and implementation of marketing strategies that boost brand awareness and engagement. The successful candidate will have a minimum of 5-8 years in marketing, with leadership experience, and a strong grasp of digital platforms. This role demands excellent communication skills and the ability to analyze marketing data to drive results.

Qualifications

• Minimum 5-8 years of marketing experience.
• At least 2 years in a leadership role.
• Strong track record in digital marketing execution.

Responsibilities

• Develop and execute digital marketing strategies.
• Collaborate with marketing teams for content optimization.
• Lead and mentor a team of marketing managers.
• Prepare monthly performance reports.

Skills

Digital marketing strategies

Team leadership

Communication skills

Analytics proficiency

Social media management

Education

Bachelor's Degree in Business Administration/Management or related field

Job description

Responsibilities

• Digital Strategies: Develop and execute digital marketing strategies that support company objectives and drive brand awareness, customer engagement, and lead generation.
• Content Collaboration: Collaborate with cross-functional teams, including internal marketing and external agencies, to create and optimize digital content across various channels, including social media, website, email, and advertising.
• Campaign Management: Develop and implement social media strategies tailored to various platforms like Facebook, Instagram, TikTok, Google, YouTube, making necessary adjustments to improve performance.
• Analytics and Optimization: Utilize advanced analytical platforms & tools for data analysis and insights, monitoring and analyzing digital marketing performance metrics to provide actionable insights and recommendations for continuous improvement.
• Trend Monitoring: Stay updated with the latest digital marketing tools and technologies. Evaluate their potential benefits and recommend new tools that can enhance the company's digital marketing effectiveness.
• Leadership: Lead and mentor a team of marketing managers, providing direction, support, and performance evaluations. Foster a creative and collaborative environment where innovative ideas are encouraged, and cross-functional collaboration is valued.
• Reporting: Prepare monthly reports detailing key performance indicators and outcomes, utilizing easily understood formats. Based on these insights, assess ROI and make informed decisions on resource allocation to drive success and achieve business objectives.

Qualifications and Experience

• Education: Bachelor’s Degree or higher in Business Administration/Management, Marketing, Commerce, or a related field. Advanced degrees (Master’s or Doctorate) are advantageous, but practical experience is highly valued.
• Experience: Minimum 5-8 years of marketing experience, with minimum 2 years in a leadership role. Proven experience effectively managing digital budgets and allocating resources for maximum impact, cost efficiency, and return on investment.
• Communication Skills: Excellent written and verbal communication skills.
• Technical Proficiency: Strong track record in the development and execution of digital marketing strategies, including social media platforms, SEO, SEM, content and email marketing.
• Industry Knowledge: In-depth understanding of digital marketing discipline and industry trends, market dynamics, and customer behavior to inform strategic decisions.

Company

Pathlab Laboratory has been established since 1952 in Singapore. Pathlab has been growing in tandem with the progressive healthcare industry of the region. Today, it is one of the largest medical testing groups in South-East Asia, with more than 70 operations in Malaysia, Singapore, Thailand, Indonesia, Hong Kong and Cambodia. Pathlab Laboratory has received accreditation of ISO 9001 – 2000 for accuracy and quality of laboratory test procedure.

Pathlab is dedicated to the provision of quality health care for its community and to accomplishing its mission by:

• Providing excellent service is our goal
• Assuring customer satisfaction is our role
• Teamwork is practiced to ensure improvement
• Helping to serve the community is our commitment