Senior CRM Campaigns Lead — Personalization & Retention

ZALORA Group; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading e-commerce company in Jakarta is seeking a Senior Executive, CRM to lead customer communication campaigns across multiple channels. This role involves planning, executing, and optimizing CRM strategies to enhance customer engagement and retention. The ideal candidate has 3-5 years of experience in CRM or retention marketing, preferably in e-commerce, and a solid understanding of customer lifecycle management. Strong communication skills and data-driven decision-making are key for success in this position.

Qualifications

• 3–5 years of experience in CRM/retention marketing, preferably in e‑commerce or digital subscriptions.
• Proven track record with multi-channel campaigns including email and push.
• Comfortable working with data and interpreting metrics.

Responsibilities

• Plan and execute CRM campaigns through various channels.
• Track and analyze campaign performance to derive insights.
• Work with Data/Analytics to refine customer segments.

Skills

Customer lifecycle understanding

CRM/Marketing Automation platform experience

A/B testing

Strong communication skills

Detail-oriented and organizational skills

Education

Bachelor’s degree in Marketing, Business, Communications, or Statistics

Tools

MoEngage

Braze

Salesforce Marketing Cloud

Job description

A leading e-commerce company in Jakarta is seeking a Senior Executive, CRM to lead customer communication campaigns across multiple channels. This role involves planning, executing, and optimizing CRM strategies to enhance customer engagement and retention. The ideal candidate has 3-5 years of experience in CRM or retention marketing, preferably in e-commerce, and a solid understanding of customer lifecycle management. Strong communication skills and data-driven decision-making are key for success in this position.