Senior Brand Executive

PT Yoke Food Industries Indonesia; Banten; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading consumer goods company in ASEAN is seeking a Marketing Specialist to contribute to the development of marketing strategies for its brands. The role involves planning and implementing various marketing initiatives, collaborating with cross-functional teams, and analyzing market data to refine strategies. Candidates should possess a Bachelor’s degree and have at least 5 years of experience in brand management or marketing roles. This position offers an exciting opportunity to drive brand growth in Indonesia.

Qualifications

• 5 years of experience in brand management, marketing strategy, or related roles.
• Proven track record in brand planning, campaign execution, and market analysis.
• Experience working with cross-functional teams and external agencies.

Responsibilities

• Contribute to creating marketing strategies for assigned brands.
• Plan and implement various marketing activities including campaigns.
• Monitor and analyze internal sales data regularly.
• Collaborate with sales teams for promotional activities.
• Regularly visit markets to gain insights for marketing plans.

Skills

Brand management

Marketing strategy

Market analysis

Cross-functional teamwork

Digital campaigns

Education

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field

Job description

PT Yoke Food Industries Indonesia is a Member of F&N Group. A very well‑established and well‑known Consumer Goods company in ASEAN. Since 2013, F&N Group has been a part of Thai Bev, making it one of the biggest Food & Beverages Consumer Goods companies not only in ASEAN, but also in Asia.

Our brands such as F&N, 100Plus, Day Day, and Sunkist have been successfully introduced in Indonesia and continue to grow. Currently we’re looking for potential talents to help us expand the Indonesia business.

Role Responsibilities

• Contribute to creating marketing strategies for the assigned brands.
• Plan and implement ATL, BTL, and Digital activities such as production communication material, in‑store activation, event activation, sponsorship, sampling, digital campaign, etc.
• Organize, attend, and supervise marketing related activities or events.
• Liaise with all stakeholders, both internal and external, to ensure all marketing initiatives run smoothly.

Key Responsibilities

• Assist Brand Manager in planning, implementing, and evaluating his/her assigned brands (ATL, BTL, and Digital) activities such as production video, events, sampling, promotional activities, and digital campaigns.
• Assist Brand Manager to monitor and review marketing spending on a regular basis.
• Monitor and analyze internal sales data on a regular basis.
• Co‑work with the respective sales team for promotional mechanism, trade promotion, and all in‑store activities.
• Liaise with external parties (i.e., vendors, agencies, EO, etc.) to execute marketing activities.
• Involved and liaise with relevant teams to ensure New Product Development is progressed as planned.
• Contribute to conceptualizing and initiating marketing campaigns in all channels & platforms such as offline consumer promotion, digital campaigns (social media, influencers, media placement, etc.).
• Assist in analyzing marketing data (campaign results, competitors’ activities, conversion rate, KPI, etc.) to help sharpen marketing strategies in the future.
• Regularly visit markets to check availability, visibility, and competitor activities to gain insight for reviewing and crafting marketing plans.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 5 years of experience in brand management, marketing strategy, or related roles.
• Proven track record in brand planning, campaign execution, and market analysis.
• Experience working with cross‑functional teams and external agencies.
• Strategic Thinking: Ability to develop and refine brand strategies aligned with business goals.