Sales Trainer

Pengiklan Anonim; Jakarta Utara; Hybrid; IDR 200.000.000 - 300.000.000; Full time

Job summary

A prominent FMCG firm in Indonesia is seeking an experienced Sales Trainer to deliver a structured training program over 6 months for sales trainees. The role involves conducting qualification checkpoints, field coaching, and tracking KPIs to ensure trainee development. Candidates should have at least 5 years of experience as an Area Sales Manager in the FMCG sector and possess strong coaching and facilitation skills. This is a hybrid role with travel across provinces as needed.

Benefits

Structured curriculum

On-the-job coaching framework

Collaboration with sales leadership

Qualifications

• At least 5 years of experience as ASM in FMCG.
• Passionate about knowledge sharing and mentoring.

Responsibilities

• Deliver a structured 6-month training program for sales trainees.
• Conduct qualification checkpoints every 2 months.
• Track KPIs and recommend corrective actions.

Skills

Sales background

Coaching

Stakeholder management

Facilitation skills

Job description

Job Opportunity: Sales Trainer (Contract)

Client: Local FMCG Company
Focus Categories: Personal Care, Food & Beverage (F&B)
Channels: General Trade (GT) & Modern Trade (MT)

Role Overview

We are seeking an experienced Sales Trainer to deliver a structured 6-month training program for sales trainees in the FMCG sector. The program includes qualification stages every 2 months, ensuring participants meet progressive competency standards aligned with GT & MT execution.

Key Responsibilities

Assessment & Qualification

Conduct qualification checkpoints at Month 2, Month 4, and Month 6 with clear rubrics (knowledge, skills, and field performance).

Provide data-driven progress reports and individualized development plans.

Field Coaching (GT & MT)

Accompany trainees on market visits to practice distribution, planogram compliance, sell-out techniques, and promo execution.

Reinforce trade fundamentals: coverage, call productivity, order-taking, and relationship building.

Facilitate interactive classroom sessions, role plays, and on-the-job coaching in target cities.

Basic Call Procedure ( Steps of the Call), Persuasive Selling dan Handling Objection

Performance Management

Track KPIs (conversion rate, call productivity, distribution breadth, promo compliance) and recommend corrective actions.

Partner with client sales leaders to align training outcomes with territory goals.

Administration: ensuring all teams follow mandatory generic administration drumbeat.

Candidate Qualifications

Mandatory

• Sales background at least 5 years experienced as ASM (Area Sales Manager) level in FMCG.
• Passionate about sharing knowledge and mentoring the younger generation.

Preferred

• Prior experience training/leading GT or MT teams.
• Strong facilitation, coaching, and stakeholder management skills.
• Familiarity with Personal Care & F&B categories, and trade execution standards.

Duration: 6 months (renewal every 2 months)

Schedule: Hybrid classroom + field coaching; travel across designated provinces as needed

Reporting: Daily Journal monitoring, Dashboard monitoring, Weekly training reports; qualification reports at Month 2/4/6

Key Performance Indicators (KPIs)

• Trainee qualification pass rates at each 2-month stage
• Improvement in call productivity and sell-out during market immersions
• Distribution gains (SKUs listed, visibility standards met)
• Training satisfaction scores and coaching effectiveness

What We Provide

• Structured curriculum, training materials, and assessment rubrics
• On-the-job coaching framework tailored to GT & MT environments
• Collaboration with client sales leadership for seamless execution

Application

Please send your CV and a brief note describing your Sales Manager Experience and training/mentoring track record to

What's your expected monthly basic salary?

Which of the following types of qualifications do you have?

How many years' experience do you have as a Sales Trainer?