Sales and Marketing Director

Humana International Group; Tangerang; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A leading real estate development firm in Tangerang, Indonesia, seeks a Sales & Marketing Director. The role involves executing sales strategies, leading marketing efforts, and developing commercial leasing activities to enhance the company's real estate portfolio. The ideal candidate is experienced in property sales and marketing management, with strong leadership and negotiation skills. A Bachelor's or Master's degree in a related field and fluency in Indonesian and English are required.

Qualifications

• Minimum 10-15 years of experience in sales and marketing management.
• Proven experience in land sales, commercial leasing, or retail development.
• Fluency in English and Bahasa Indonesia.

Responsibilities

• Develop and implement strategic sales plans.
• Build and execute marketing campaigns.
• Establish and lead a Commercial & Leasing Team.

Skills

Sales Management

Marketing Strategy

Negotiation

Leadership

Digital Marketing

Education

Bachelor's or Master's in Marketing or Business Administration

Tools

CRM systems

Sales Analytics tools

Job description

The Sales & Marketing Director will be responsible for leading and executing the company's overall sales and marketing strategy to maximize the value of its land bank and real estate portfolio. This role will focus on identifying potential retail and commercial buyers, developing strategic partnerships, and establishing a commercial and leasing division to enhance the performance of commercial areas within the company's real estate developments.

The ideal candidate will possess a strong background in property sales, marketing management, commercial leasing, and strategic business development within the real estate or property development industry.

Key Responsibilities:

1. Strategic Sales Management

• Develop and implement strategic sales plans to achieve company revenue targets from land sales, retail, and commercial property transactions.
• Identify and manage relationships with potential investors, tenants, and commercial partners.
• Oversee negotiation, pricing strategies, and closing of high‑value land and property sales.
• Monitor market trends, competitor activities, and emerging business opportunities.

2. Marketing Strategy & Brand Development

• Build and execute marketing campaigns to promote company projects, both locally and regionally.
• Strengthen brand awareness through digital marketing, public relations, exhibitions, and partnerships.
• Lead the creation of promotional materials, media planning, and communication strategies.

3. Commercial & Leasing Development

• Establish and lead a Commercial & Leasing Team responsible for optimizing the performance of retail, F&B, and mixed‑use commercial areas within the company's real estate projects.
• Develop leasing policies, rental pricing, and tenant mix strategies to enhance property value and visitor traffic.
• Oversee lease negotiations, tenant relations, and occupancy management.
• Recruit, train, and mentor a high‑performing sales and marketing team.
• Set departmental KPIs, manage budgets, and ensure alignment with the company's overall goals.
• Foster a results‑driven and collaborative culture within the team.

5. Business Development & Partnership

• Identify new business models, joint ventures, and partnership opportunities to expand the company's commercial footprint.
• Represent the company in client meetings, property exhibitions, and industry events.
• Maintain strong networks with brokers, property consultants, and government institutions.

General Requirements:

• Education:
  Bachelor's or master's degree in marketing, Business Administration, Real Estate Management, or a related field.
• Experience:
• Minimum 1015 years of experience in sales and marketing management within the real estate or property development sector.
• Proven experience in land sales, commercial leasing, or retail development.
• Strong background in building and managing sales/marketing teams.
• Strategic and analytical mindset with strong business acumen.
• Excellent negotiation and presentation skills.
• Strong leadership, communication, and interpersonal abilities.
• In-depth understanding of property market dynamics, pricing, and investment trends.
• Proficiency in digital marketing, CRM systems, and sales analytics tools.
• Fluency in English and Bahasa Indonesia (both written and spoken).
• Personal Attributes:
• Entrepreneurial, target‑oriented, and proactive.
• High integrity and professionalism.
• Ability to work under pressure and manage multiple projects.

Performance Indicators (KPIs):

• Annual sales revenue and profit contribution.
• Land and property sales performance (volume, value, margins).
• Commercial occupancy rate and rental yield.
• Brand visibility and market share growth.
• Team productivity and retention rate.

Required Skills:

• Indicators
• Dynamics
• Sales
• Performance
• Strategic
• Partnerships
• Market
• Share
• Marketing
• Management
• CRM
• Presentation
• Skills
• Brand
• Awareness
• Real
• Estate
• Sales
• Management
• Partnerships
• Marketing
• Strategy
• Public
• Relations
• Government
• Retail
Campaigns
• Analytics
• Digital
• Marketing
• Strategy
• Business
• Development
• Negotiation
• Materials
• Pressure
• Education
• Administration
• Planning
• Business
• Marketing
• English
• Leadership
• Sales
• Communication
• Management