Product Strategy Supervisor

PT SGMW Motor Indonesia; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading automotive company in Jakarta Utara is seeking an experienced marketing professional to supervise product communication strategies for new and existing models. The ideal candidate will manage marketing campaigns, ensure alignment with brand direction, and evaluate collaboration opportunities. A Bachelor's degree in Marketing or a related field and at least 3 years of experience in the automotive industry are required. This role offers exposure to significant projects in a dynamic environment.

Qualifications

• Minimum 3 years of experience in marketing, preferably in the automotive industry.
• Strong knowledge in product marketing, budget management, and market research.
• Business understanding of automotive industry trends and competitor movement.

Responsibilities

• Supervise the development of product communication strategies.
• Work closely with product planning and brand agency.
• Liaise with agencies for strategy decks and campaign proposals.
• Oversee marketing campaigns ensuring brand alignment.
• Manage brand recall initiatives and social media engagement.
• Evaluate collaboration opportunities and sponsorships.
• Monitor brand-related budgets and vendor negotiations.

Skills

Brand agency handling

Advertising campaigns

Product marketing

Budget management

Market research

Analytical skills

Communication skills

Project management

Cross-functional teamwork

Education

Bachelor's degree in Marketing, Management, Communication

Job description

Qualification Requirements

• Bachelor’s degree in Marketing, Management, Communication, or related fields.
• Minimum 3 years of experience in marketing, preferably in the automotive industry.
• Proven experience handling brand agency and advertising campaigns.
• Strong knowledge in product marketing, budget management, and market research.
• Business understanding of automotive industry trends and competitor movement.
• Excellent analytical, communication, and project management skills.
• Ability to work cross-functionally with internal teams and external stakeholders.

Job Description

Supervise the development and execution of product communication strategies for new and existing models.

Work closely with product planning and brand agency to ensure accurate segmentation, targeting, and positioning.

Liaise with agencies in creating strategy decks, creative direction, and campaign proposals.

Oversee marketing campaigns (ATL & BTL), ensuring alignment with brand direction and timely delivery.

Manage brand recall initiatives, social media engagement, and digital content creation.

Evaluate and execute collaboration opportunities, sponsorships, and partnerships.

Monitor and control brand-related budgets, including vendor negotiations and performance evaluations.