Product Marketing Manager - GoPay Wallet

GoTo Group; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading digital ecosystem company in Indonesia seeks a Brand Manager to lead high-impact marketing initiatives, including major sponsorships and Mini App engagement. Key responsibilities include overseeing event planning, managing negotiations, and delivering performance analyses. Ideal candidates will have strong project management and negotiation skills, an analytical mindset, and marketing expertise. This role is pivotal in driving brand presence and engagement through innovative strategies across multiple channels.

Qualifications

• Strong project and event management skills for leading sponsorship programs.
• Excellent stakeholder management with rights holders and agencies.
• Strong analytical skills for performance tracking and insights.
• Solid marketing expertise in go-to-market strategies.

Responsibilities

• Lead end-to-end management of major sponsorship initiatives.
• Oversee planning and creative development for sponsorships.
• Deliver comprehensive post-event reports with insights.
• Support media placements through coordination.

Skills

Project management

Negotiation skills

Analytical skills

Creative mindset

Cross-functional collaboration

Marketing expertise

Job description

About the Role

This role leads the high-impact brand and marketing initiatives across major sponsorships and Mini App engagement programs. It combines strategic planning, creative development, negotiation, and on-ground execution to bring sponsorship experiences to life while also driving digital engagement through Mini App go-to-market strategies and multi-channel marketing campaigns. The role oversees performance tracking, post-event analysis, and media coordination (OOH and TV), ensuring every activation delivers measurable results and strengthens the brand’s presence across both offline and digital ecosystems.

What You Will Do

• Lead end-to-end management of major sponsorship initiatives, including the Futsal Series, IBL, and various tactical sponsorship activations.
• Oversee planning and creative development, conduct negotiations with rights holders and vendors, and manage on-ground execution throughout event periods.
• Track performance and deliver comprehensive post-event reports, including key insights and learnings.
• Support OOH and TV media placements through coordination with agencies and media vendors.
• Lead the go-to-market strategy for the Mini App–Engagement initiatives, including campaign planning, audience targeting, and creative direction.
• Manage end-to-end marketing execution for Mini App programs by coordinating cross-channel amplification, optimizing performance, and conducting post-campaign analysis to drive sustained user engagement and conversion.

What You Will Need

• Strong project and event management skills, capable of leading large-scale sponsorship programs end-to-end.
• Excellent negotiation and stakeholder management abilities with rights holders, agencies, and vendors.
• Creative and strategic mindset for developing sponsorship concepts, activation ideas, and integrated marketing plans.
• Strong analytical skills to track performance, interpret data, and deliver post-event insights.
• Effective cross-functional communication and collaboration, including coordination for OOH and TV media placements.
• Solid marketing expertise, particularly in go-to-market strategy and execution for digital products such as Mini Apps.
• Detail-oriented, adaptable, and able to execute efficiently in fast-paced, multi-project environments.

About the Team

The team oversees three key areas: Trust and Safety, Event Sponsorship, and Mini App Marketing. We handle responsibilities that are not only high-stakes but also broad, making us a core driver of the company’s brand marketing pillars. We solve complex challenges from protecting users and shaping safe experiences, to amplifying the brand through major sponsorships, to building new ways for users to engage through Mini Apps. Almost every project we manage is something that has never been done before, which makes the work both challenging and incredibly exciting. It’s a team where you get to build, experiment, and create real impact while having a lot of fun along the way.

About GoTo Group

GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress” by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms. It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.

About Gojek

Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial

GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.

GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.

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