Product Marketing Manager

PT Mid Solusi Nusantara (MEKARI); Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading SaaS company in Indonesia is seeking a Product Marketing Manager to own the strategic vision and execution of marketing for their financial service products. Candidates should have at least 3 years of experience in B2B SaaS or fintech, with strong capabilities in market research and inbound marketing. The role demands compelling storytelling skills and a data-driven mindset. This position offers the opportunity to shape go-to-market strategies and drive product adoption.

Qualifications

• Minimum 3 years of experience in product marketing in B2B SaaS or fintech.
• Strong capability in market research and lead management.
• Compelling oral and written communication skills.

Responsibilities

• Own strategic vision and execution of product marketing.
• Conduct in-depth market research to refine messaging.
• Orchestrate demand creation and lead generation initiatives.

Skills

Product marketing leadership

Market research

Inbound marketing

Storytelling

Data-driven thinking

Job description

Mekari is Indonesia's no. 1 Software-as-a-Service (SaaS) company. With our ecosystem of software solutions—including Mekari Jurnal, Mekari Talenta, Mekari Qontak, and Mekari Flex, we aim to facilitate entrepreneurs and leaders as they accelerate the digital transformation of their businesses.

In our 10+ years of journey we have reached over 1 Million platform users, and we're not planning to stop any time soon. We need more people like you: builders and owners with calculated ambition who are eager to grow and create their #BiggestImpact.

Job Responsibilities

• End-to-end ownership of the strategic vision and tactical execution of product marketing
• Develop a deeper understanding of the existing market through in-depth research to fine-tune buyer persona, positioning, and messaging for our financial service products including but not limited to employee benefits, payment transaction management and expense management
• Oversee and orchestrate demand creation and lead generation initiatives that business growth of each product
• Ensure messaging are well-derived from intended positioning and ensure consistency of information across marketing and sales channels
• Shape the go-to-market strategy and messaging prior to new product/feature release, ensure a successful launch, and drive post-release growth in terms of demand and adoption

Requirements and Qualifications

• Minimum 3 years of demonstrated experience in leading product marketing team in B2B SaaS or fintech organization
• Profound experience in designing and conducting market research
• Strong capability in inbound marketing and lead management process
• Compelling storyteller with strong written, oral, and presentation skills
• A critical thinker, data-driven, and result-oriented individual
• Demonstrated experience in determining product-market fit and taking products to market

Our team will review your application and will be in touch if your application is shortlisted to the next stage. If you do not hear from us in 30 days, we will keep your resume on file in case a relevant opportunity opens up.