Performance Marketing Specialist (Meta)

AffiliADS Agency; Remote; IDR 100.000.000 - 200.000.000; Full time

Job summary

A digital marketing agency is seeking an experienced Meta Ads Specialist to manage Facebook and Instagram advertising campaigns for brand clients in Indonesia. This role demands a professional with 1–3 years of hands-on experience in planning, executing, and optimizing Meta Ads, along with strong analytical skills and the ability to work with performance metrics. The position offers a remote working environment and competitive compensation with performance-based incentives.

Benefits

Remote working environment

Competitive compensation with performance-based incentives

Qualifications

• Minimum 1–3 years of hands-on experience managing Meta Ads.
• Strong knowledge of funnel structure, campaign objectives, and creative analysis.
• Comfortable working with performance metrics such as CPA, CPL, CTR, and ROAS.

Responsibilities

• Plan, execute, and optimize Meta Ads (Facebook & Instagram) campaigns.
• Manage campaigns end-to-end under Ads Management Service (AMS).
• Conduct audience targeting, creative testing, budget management, and scaling.

Skills

Managing Meta Ads

Data-driven optimization

Audience targeting

Budget management

Communication skills in English

Tools

Meta Ads Manager

Meta Business Manager

Job description

Affiliads is seeking an experienced Meta Ads Specialist to join our team and manage Meta Ads Management Service (AMS) for brand clients in Indonesia.

This role is designed for a professional with hands‑on experience in planning, executing, and optimizing Facebook and Instagram advertising campaigns, with a strong performance‑driven and data‑oriented mindset.

Key Responsibilities

• Plan, execute, and optimize Meta Ads (Facebook & Instagram) campaigns
• Manage campaigns end‑to‑end under Ads Management Service (AMS)
• Conduct audience targeting, creative testing, budget management, and scaling
• Monitor campaign performance regularly and perform data‑driven optimizations
• Collaborate closely with internal teams on content, strategy, and reporting
• Prepare performance reports, insights, and optimization recommendations
• Ensure campaigns comply with Meta policies and best practices

Qualifications

• Minimum 1–3 years of hands‑on experience managing Meta Ads
• Proven experience managing live advertising budgets (brand or agency side)
• Strong knowledge of Meta Ads Manager and Meta Business Manager
• Solid understanding of funnel structure, campaign objectives, and creative analysis
• Comfortable working with performance metrics such as CPA, CPL, CTR, and ROAS
• Detail‑oriented, analytical, and performance‑driven
• Strong communication skills in English and/or Bahasa Indonesia

What We Offer

• Opportunity to manage Meta Ads campaigns for Indonesian brand clients
• Remote working environment.
• Competitive compensation with performance‑based incentives