Performance Marketing Assistant Manager

PT Lock & Lock Indonesia; Jakarta Utara; On-site; IDR 15.000.000 - 20.000.000; Full time

Job summary

A leading consumer goods company in Jakarta Utara is seeking a Digital Marketing Specialist to shape its digital marketing strategy within the Online (E-Commerce) Division. The role involves managing online advertising campaigns, analyzing performance metrics, and optimizing conversion rates. Candidates should have a bachelor's degree and 3-5 years of experience in performance marketing. Strong communication skills and fluency in English are required. This position is a great opportunity to drive digital engagement and advance your career.

Qualifications

• Minimum 3-5 years in performance marketing, digital advertising, or paid media management.
• Proven track record of managing and optimizing paid campaigns.
• Fluency in English is a must.

Responsibilities

• Creating data-driven marketing strategies to reach specific business goals.
• Planning, launching, and managing online advertising campaigns across multiple platforms.
• Monitoring campaign performance, analyzing key metrics, and making adjustments.

Skills

Data-driven marketing strategies

Campaign management

Data analysis and optimization

Audience targeting

Conversion rate optimization

Budget management

Strong communication skills

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads Manager

TikTok Ads

Job description

About us

PT Lock & Lock Indonesia is a subsidiary of the global consumer goods giant, Lock & Lock. As a leading provider of high-quality kitchen and home storage solutions, we are dedicated to delivering innovative products that make our customers' lives easier. With a strong focus on sustainability and customer satisfaction, we strive to create a positive impact in the communities we serve. Join our team and be a part of our exciting journey as we continue to grow and expand our presence in the Indonesian market.

About the role

Join our dynamic team at PT Lock & Lock Indonesia as a Digital Marketing specialist and be part of the Online (E-Commerce) Division. You will be responsible for shaping our digital marketing strategy and driving online engagement with our customers. This is an exciting opportunity to leverage your expertise in digital and search marketing to help our company reach new heights.

Job Description

• Strategy Development: Creating data-driven marketing strategies to reach specific business goals.
• Campaign Management: Planning, launching, and managing online advertising campaigns across platforms like Google Ads, Facebook, Instagram, and others.
• Data analysis and Optimization: Monitoring campaign performance, analyzing key metrics, and making adjustments to improve return on investment (ROI).
• Audience Targeting: Identifying and segmenting target audiences to maximize ad relevance and engagement.
• Conversion Rate Optimization: Enhancing landing pages and user experience to increase conversions.
• Budget Management: Allocating and managing advertising budget efficiently to maximize results.
• Reporting: Providing detailed reports and insights on campaign performance and ROI to stakeholders.
• A/B Testing: Monitor and analyze conversion funnels, recommending improvements through landing page optimization, targeting, and A/B testing.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field.
• Minimum 3-5 years in performance marketing, digital advertising, or paid media management (Google Ads, Meta Ads, TikTok Ads, etc.).
• Proven track record of managing and optimizing paid campaigns to achieve measurable results (CPC, CPA, ROAS, etc.).
• Good knowledge of Google Ads, Meta Ads Manager, TikTok Ads, and other digital advertising platforms.
• Experience managing marketing budgets and performance across multiple platforms.
• Strong communication and collaboration skills to work with creative and content teams.
• Fluency in English is a must.