Marketing Manager (Penempatan : OTOGARD - Karanggan)

PT. Plaza Auto Cipta; Bogor; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading automotive company in Bogor is seeking a Brand Manager to lead their marketing strategy for Otogard's consumer business. This role requires a minimum of 2 years experience in brand management within the FMCG sector, with proven success in brand building and digital marketing. Ideal candidates will have strong analytical skills, project management experience, and a passion for automotive. A Bachelor's degree in Marketing or related fields is required. This opportunity provides a platform to drive innovation and growth in retail and e-commerce.

Qualifications

• Min. 2 years of experience as Brand Manager in the FMCG industry.
• Proven success in brand building and new product launches.
• Strong knowledge of digital marketing platforms.

Responsibilities

• Lead the end-to-end marketing strategy for Otogard's consumer business.
• Focus on product portfolio, new product development, and communication.
• Build brand equity and foster innovation.

Skills

Brand building

New product launches

Digital marketing

Cross-functional project management

Analytical skills

Leadership

Education

Bachelor's degree in Marketing, Business Administration or related fields

Job description

Lead the end-to-end marketing strategy for Otogard's consumer business, focusing on product portfolio, new product development and digital-first communication. The role is pivotal in building brand equity, fostering innovation, and accelerating growth in retail and e-commerce.

Requirement :

Experience

Min. 2 years of experience as Brand Manager in the FMCG industry

Proven success in brand building, new product launches, and digital-fist marketing

Experience in managing cross-functional projects and agency coordination

Technical & Business Skills

Data-driven with strong analytical skills to track performance and optimize campaigns

Strong understanding of consumer behaviour and brand positioning in mass-market FMCG

Strong knowledge of digital marketing platforms

Bachelor's degree in Marketing Business Administration or related fields (Master degree is a plus)

Excellent leadership, communication, and team management skills

A passion for automotive is a strong advantage

Jakarta, ID