Marketing Manager

PT Adi Pragata Logistik; Tangerang; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A logistics company in Tangerang, Indonesia, is seeking a Marketing Manager to develop and execute both short and long-term marketing strategies. The ideal candidate will have an educational background in Marketing or related fields, expertise in digital marketing tools, and strong analytical skills. This role requires collaboration with sales and management teams to effectively measure and report on marketing campaigns. Competitive salary and growth opportunities offered.

Qualifications

• Strong analytical skills to measure campaign effectiveness.
• Excellent leadership and project management abilities.
• Creativity and proactivity to meet targets.

Responsibilities

• Develop short and long-term marketing strategies.
• Conduct market research and analyze competitors.
• Plan and execute marketing campaigns.
• Manage the marketing budget effectively.
• Oversee digital marketing strategies and maintain brand consistency.

Skills

Digital marketing tools

Analytical skills

Leadership

Communication

Project management

Education

Minimal S1 in Marketing, Management, Communication or related field

Tools

Meta Ads

Google Ads

Google Analytics

Job description

Responsibilities

• Menyusun strategi pemasaran jangka pendek dan jangka panjang.
• Melakukan riset pasar, analisis kompetitor, dan segmentasi pelanggan.
• Menentukan positioning produk dan strategi diferensiasi.
• Merencanakan, mengeksekusi, dan mengevaluasi kampanye pemasaran (digital & offline).
• Mengatur anggaran marketing agar efektif dan efisien.
• Mengelola aktivitas promosi, event, sponsorship, dan partnership.
• Mengawasi strategi digital (SEO, SEM, social media, email marketing, content).
• Menjaga konsistensi brand di semua channel komunikasi.
• Mengarahkan pembuatan materi marketing (copywriting, desain, video, konten).
• Menangani public relations dan media relations jika diperlukan.
• Memimpin tim marketing, memberikan arahan, melakukan coaching & evaluasi.
• Berkolaborasi dengan tim sales, produk, dan manajemen puncak.
• Mengukur efektivitas kampanye menggunakan data & KPI.
• Membuat laporan marketing bulanan, kuartalan, dan tahunan.
• Mengidentifikasi peluang pertumbuhan dan area perbaikan.

Requirements

• Pendidikan minimal S1 Marketing, Manajemen, Komunikasi, atau terkait.
• Menguasai digital marketing tools (Meta Ads, Google Ads, Google Analytics, dsb).
• Kemampuan analisis data yang kuat.
• Leadership, communication, dan project management yang baik.
• Kreatif, proaktif, mampu bekerja dengan target.

Application Questions

• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have in digital marketing?
• How many years of project management experience do you have?
• Do you have experience in a sales role?
• Are you available to work on weekends or public holidays?