Marketing Manager

PT. Technical Outdoor Indonesia; Babakan Madang; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading outdoor adventure retailer in Indonesia is seeking a Marketing Manager to lead their marketing team, develop strategies, and oversee digital channels. Ideal candidates must have hands-on marketing experience, team leadership skills, and a strong background in digital marketing. This role offers a unique opportunity to shape the marketing function of a growing business connected to the outdoor lifestyle.

Benefits

Growth opportunities

Space to experiment with ideas

Outdoor lifestyle work environment

Qualifications

• Solid hands-on experience in marketing.
• Proven experience leading a small team.
• Strong background in digital marketing, marketplaces, and social media.
• Experience in planning and running events.
• Comfortable with data and KPIs.

Responsibilities

• Lead and develop a small marketing team.
• Plan and execute marketing strategies.
• Own all digital channels.
• Set marketing KPIs and build reporting.
• Analyze data to improve results.

Skills

Digital marketing

Team leadership

Analytical skills

Event planning

Problem-solving

Community engagement

Job description

Technical Outdoor Indonesia is an adventure-focused retail and community hub that also operates as a distributor and wholesale partner for leading outdoor brands. We serve outdoor enthusiasts and partners across Indonesia through our retail, online, and B2B channels.

Key Responsibilities:

Lead and develop a small marketing team

Plan and execute marketing strategies across retail, distribution, wholesale, and online

Own all digital channels: marketplaces, website, social media, email, and online campaigns

Set clear marketing KPIs and build simple reporting to track performance

Analyse data (sales, traffic, conversion, ROAS, engagement) and use it to improve results

Plan and events and community activations

Test and iterate bold, creative, out-of-the-box ideas — but always with measurable outcomes

Requirements:

Solid hands-on experience in marketing (experience is more important than formal degrees)

Proven experience leading and managing a small team

Strong background in digital marketing, marketplaces, and social media

Experience in planning and running events (online or offline)

Comfortable working with numbers, dashboards, A/B tests, and KPIs

Able to turn data into decisions and clear action plans

Background in sports and the outdoor industry ispreferred

Problem solver, data-driven, and community-minded

What We Offer:

Key role in building and shaping the marketing function

Space to experiment with ideas, test, measure, and scale what works

Growth opportunities in a developing outdoor-focused business across retail and distribution

Work environment connected to outdoor lifestyle and community

How to Apply:

Provide yourCV and ashort cover letter in English.

Your cover letter should briefly explain:

Why do you want to work with Technical Outdoor Indonesia

Why you are a strong fit for this specific Marketing Manager role

One or two concrete examples of campaigns or projects you led,with measurable results(e.g., growth in sales, traffic, engagement, or similar)

Applications without a cover letter clearly addressing these points will not be considered.

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