Marketing Communications Manager

PT. Wakaka Group Indonesia; Pluit; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading company in the culinary industry is seeking a Marketing Manager based in Pluit, North Jakarta. The role requires developing marketing communication strategies, managing digital campaigns, and analyzing market trends. Candidates must have at least 3 years of experience in the F&B industry and a Bachelor's degree in a relevant field. Fluency in Mandarin is a plus. Join us in delivering memorable culinary experiences.

Qualifications

• Min. 3 years experience in F&B industry (mandatory).
• Min. 3 years in a senior role in marketing/communications.
• Fluent in Mandarin is a plus.

Responsibilities

• Develop and implement marketing communication strategies to boost brand visibility and sales.
• Plan and manage digital campaigns, social media content, and promotional materials.
• Analyze market trends, customer preferences, and campaign performance.

Skills

Digital tools (SEO, SEM, Google Ads, Analytics, social media)

Excellent communication

Creative thinking

Project management

Education

Bachelor’s degree in Marketing, Communication, PR, or related field

Job description

Responsibilities

• Develop and implement marketing communication strategies to boost brand visibility and sales.
• Plan and manage digital campaigns, social media content, and promotional materials.
• Analyze market trends, customer preferences, and campaign performance.
• Coordinate with internal teams (creative, product, IT, legal) and external agencies.
• Create marketing presentations, press releases, and event plans (e.g., trade shows).
• Ensure consistent branding and message across all platforms.
• Manage marketing budgets, timelines, and approvals.

Requirements

• Bachelor’s degree in Marketing, Communication, PR, or related field.
• Min. 3 years experience in F&B industry (mandatory).
• Min. 3 years in a senior role in marketing/communications.
• Fluent in Mandarin is a plus.
• Strong knowledge of digital tools (SEO, SEM, Google Ads, Analytics, social media).
• Excellent communication, creative thinking, and project management skills.
• Able to analyze audience behavior to produce the right content for the right market.
• Highly organized, detail‑oriented, and able to multitask.
• Willing to be based in Pluit, North Jakarta.

Company Overview

Established in 2016, WAKAKA Group continues to grow and innovate in Indonesia’s F&B industry. Since 2020, it has launched 3 brands with 10+ branches. With unique concepts, high‑quality ingredients, and excellent service, WAKAKA Group is committed to delivering a memorable culinary experience across generations.

Vision and Mission

Vision: WAKAKA Group has a vision to become the best group of companies in the culinary industry by continuously innovating to create memorable experiences for consumers.

Mission: 1. Creating innovative concepts in the F&B and introduction of a unique lifestyle. 2. Provide the highest quality products and develop all employees to the maximum to become the best talents in the F&B.