Marketing & Brand Manager

Bumi Investama Grup; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A retail company in Jakarta is seeking a Marketing & Brand Manager to lead end-to-end marketing efforts. The ideal candidate will possess 3–6 years of marketing experience and a strong understanding of mom & baby consumer behavior. Responsibilities include developing brand strategies, executing campaigns, and managing the marketing budget. Strong planning and analytical skills are essential, along with leadership abilities. This is a full-time position based in Jakarta.

Qualifications

• 3–6 years of experience in marketing, brand, or strategy.
• Proven experience handling 360° marketing.
• Comfortable working with data, budgets, and KPIs.

Responsibilities

• Own and develop brand strategy & positioning.
• Plan and execute 360° marketing campaigns (online & offline).
• Lead social media direction and seasonal campaigns.
• Conduct market & consumer analysis on mom & baby trends.
• Manage marketing budget, ROI, and performance reporting.
• Drive campaigns across social media, paid ads, events, and community activations.

Skills

Strong understanding of mom & baby consumer behavior

Planning

Coordination

Analytical skills

Leadership

Communication skills

Job description

We're looking for a Marketing & Brand Manager who combines strategic thinking, strong brand instinct, and real‑life mom insight to lead our end‑to‑end marketing efforts.

📍 Jakarta | Full‑Time (WFO)

Retail Baby‑Premium Product

KEY RESPONSIBILITIES

• Own and develop brand strategy & positioning
• Plan and execute 360° marketing campaigns (online & offline)
• Lead: Social media direction, KOL & community strategy, seasonal campaigns
• Conduct market & consumer analysis (mom & baby trends)
• Manage marketing budget, ROI, and performance reporting
• Lead and coordinate creative & marketing team members
• Drive campaigns across: Social media, Paid ads (concept direction), Marketplace (Shopee/Tokopedia), Events, pop‑ups, and community activations

REQUIREMENTS

• 3–6 years experience in marketing, brand, or strategy
• Strong understanding of mom & baby consumer behavior
• Proven experience handling 360° marketing
• Strong planning, coordination, and analytical skills
• Comfortable working with data, budgets, and KPIs
• Good leadership and communication skills

NICHE TO HAVE

• Experience in baby, lifestyle, beauty, FMCG, or D2C brands
• Network within parenting communities or mom KOLs
• Experience with marketplace campaigns