KOL Specialist

Pengiklan Anonim; Tangerang; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading oral care brand is expanding its presence in Indonesia and seeks a KOL Marketing Specialist. You'll develop and manage KOL resources, lead negotiations, and design localized collaboration strategies. Ideal candidates should have 1-3 years experience in KOL marketing or digital marketing, alongside negotiation skills and a solid understanding of the local social media ecosystem. Proficiency in English is required. This is a great opportunity to grow in a dynamic market.

Qualifications

• 1–3 years of experience in KOL marketing, business development, or digital marketing.
• Possession of a local KOL network in Indonesia is preferred.
• Familiarity with the Indonesian social media ecosystem.

Responsibilities

• Develop and manage KOL resources in Indonesia.
• Lead KOL business negotiations and project execution.
• Design KOL collaboration strategies tailored to Indonesia.

Skills

KOL marketing

Business development

Digital marketing

Negotiation skills

Data analysis

Job description

Our client is a leading oral care brand in China and is expanding into the Indonesian market, starting with its toothpaste products.

Responsibilities

1. Systematically develop and manage KOL resources in the Indonesian market, building a localized influencer partnership ecosystem for the brand.
2. Lead end-to-end KOL business negotiations, contract signing, and project execution to ensure efficient collaboration.
3. Design tiered KOL collaboration strategies tailored to the Indonesian market and develop localized partnership solutions.
4. Establish and continuously maintain a KOL database for Indonesia, enabling dynamic resource management and value optimization.
5. Track and analyze collaboration data, optimize resource allocation, and continuously improve return on investment (ROI).

Requirements

1. 1–3 years of experience in KOL marketing, business development, or digital marketing.
2. Possession of a local KOL network in Indonesia is preferred.
3. Familiarity with the Indonesian social media ecosystem and in-depth knowledge of platform operations, such as TikTok and Instagram.
4. Excellent business negotiation skills, data-driven mindset, and cross-cultural communication abilities.
5. Ability to work independently with strong goal orientation and problem-solving skills.
6. Proficiency in English as a working language.

Preferred Qualifications

• Experience in the beauty, FMCG, oral care, or related industries.
• Familiarity with key Indonesian holidays and cultural marketing rhythms.
• Experience in integrating and leveraging multi-platform KOL resources.