KOL Manager

PT Worthfind Travel Goods; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A dynamic marketing company in Jakarta Utara is seeking a KOL Manager to spearhead influencer marketing efforts on TikTok. The successful candidate will develop strategies aligned with brand goals, manage influencer relationships, and execute campaigns to boost engagement and sales. Key skills include influencer marketing experience, strong negotiation and communication skills, and fluency in both Bahasa Indonesia and English. This is a unique opportunity to thrive in a vibrant marketing landscape.

Qualifications

• Proven experience in influencer marketing or KOL management, ideally in TikTok.
• Strong understanding of TikTok trends and best practices.
• Fluent in Bahasa Indonesia and English.

Responsibilities

• Develop and implement TikTok influencer strategy.
• Identify and manage relationships with influencers.
• Oversee influencer campaign execution and performance tracking.
• Negotiate contracts and collaborate with internal teams.
• Monitor competitors' influencer strategies.

Skills

Influencer marketing

Negotiation skills

Communication skills

Community management

Analytical skills

Job description

We are seeking a dynamic and highly motivated KOL Manager to oversee and grow our TikTok influencer marketing efforts in Indonesia. The ideal candidate will be responsible for identifying, engaging, and managing relationships with TikTok influencers to drive brand awareness, engagement, and ultimately sales in the local market.

Key Responsibilities

Develop and implement a comprehensive TikTok influencer strategy aligned with brand objectives, market trends, and consumer insights in Indonesia.

Create campaigns that drive engagement, brand awareness, and conversion, with clear KPIs and measurable outcomes.

KOL Research and Identification

Identify and establish relationships with top-tier and micro-influencers in Indonesia who align with the brand’s values, target audience, and goals.

Stay up-to-date with TikTok trends and emerging influencers to ensure the brand is always at the forefront of the platform.

Campaign Execution & Management

Oversee end-to-end influencer campaign execution, from briefing and content creation to final delivery and performance analysis.

Ensure influencers’ content aligns with brand guidelines, voice, and overall marketing strategy.

Collaboration and Negotiation

Negotiate contracts, terms, and compensation with influencers and influencer agencies to ensure mutually beneficial partnerships.

Collaborate with internal teams (creative, PR, and marketing) to ensure influencer content is integrated seamlessly into the overall marketing strategy.

Performance Tracking and Reporting

Monitor the performance of KOL campaigns on TikTok, track key metrics (engagement, reach, conversions), and optimize strategies accordingly.

Provide regular reports and insights to management on campaign effectiveness, ROI, and influencer impact.

Community Building

Build and nurture long-term relationships with influencers to foster loyalty and repeat collaborations.

Engage in community management by interacting with influencers’ audiences and ensuring positive brand sentiment.

Market and Competitor Insights

Monitor competitors' influencer strategies on TikTok and analyze trends in influencer marketing within Indonesia’s digital landscape.

Use data and insights to continuously improve and adapt the influencer strategy.

Qualifications

Proven experience in influencer marketing or KOL management, ideally in the TikTok ecosystem, preferably within Indonesia or Southeast Asia.

Strong understanding of TikTok trends, features, and best practices.

Excellent negotiation and communication skills.

Creative mindset with an ability to think outside the box to create viral content.

Fluent in Bahasa Indonesia and English (both written and spoken).

Highly organized, detail-oriented, and able to manage multiple projects simultaneously.

Preferred

Experience working with a brand in the lifestyle, fashion, or e-commerce industry.

Existing network of TikTok influencers in Indonesia.

Placement: Sunter, North Jakarta