Junior Brand Activation Manager

PT Borden Eagle Indonesia; Tangerang Selatan; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading marketing firm in Tangerang Selatan seeks a Marketing Activation Specialist to develop and execute campaigns that align with brand strategy. The role requires managing the end-to-end campaign process, organizing promotional events, and analyzing performance metrics. Ideal candidates should possess a Bachelor's degree in Marketing, have at least 5 years of experience in marketing activation, and demonstrate strong project management and communication skills. The position offers opportunities for travel and professional growth.

Qualifications

• Proven experience in marketing activation or sales promotion.
• Minimal 5 years of experience in FMCG sector preferred.
• Willingness to travel for events and promotions.
• Strong problem-solving skills and attention to detail.

Responsibilities

• Develop and execute marketing activation campaigns.
• Manage end-to-end campaign processes including planning and budgeting.
• Organize promotional events, trade shows, and product launches.
• Oversee logistics for events including vendor management.
• Monitor key performance indicators (KPIs) for marketing initiatives.

Skills

Project management

Communication

Interpersonal abilities

Data analysis

Creative thinking

Education

Bachelor’s degree in Marketing or related field

Tools

Office applications (Word, PowerPoint, Excel)

Job description

Bachelor’s degree in Marketing, Business, or related field

Minimal 5 years of experience in marketing activation / sales promotion, experience within the FMCG sector would be an advantage.

Skills

• Strong project management and organizational skills.
• Excellent communication and interpersonal abilities.
• Proficiency in Office applications is a must (Word, Power Point, Excel)
• Ability to analyze data and derive actionable insights.
• Creative thinking with a strong understanding of consumer behavior.

Additional Requirements

• Willingness to travel as needed for events and promotions.
• Ability to work in a fast-paced, dynamic environment.
• Strong problem-solving skills and attention to detail.

Job Descriptions

• Develop and execute marketing activation campaigns aligned with brand strategy and business objectives.
• Manage end-to-end campaign processes, including planning, budgeting, execution, and performance analysis.
• Organize and manage promotional events, trade shows, and product launches to drive consumer engagement.
• Oversee event logistics, including venue selection, vendor management, and on-site execution.
• Develop and manage activation budgets, ensuring cost-effectiveness and alignment with financial targets.
• Monitor and analyze key performance indicators (KPIs) to assess the success of marketing initiatives.
• Adjust strategies based on data-driven insights to optimize campaign performance.
• Track expenses and provide regular reports on budget performance.
• Conduct post-campaign evaluations to measure effectiveness and ROI.
• Analyze market trends, consumer behavior, and competitive landscape to identify opportunities for marketing activation.
• Develop strategies to enhance customer engagement and loyalty through targeted promotions and activities.
• Gather and act on customer feedback to refine marketing activation strategies.
• Work closely with internal teams (marketing, sales, product development) to ensure cohesive execution of activation plans.
• Liaise with external agencies, vendors, and partners to coordinate campaign logistics and deliverables.
• Collaborate with creative teams to develop engaging content and materials for marketing activations.
• Ensure that all marketing materials adhere to brand guidelines and messaging.

PT BORDEN EAGLE INDONESIA is a multinational company holding by BORDEN EAGLE SINGAPORE, PTE, LTD established in April 2018 as result of Spin off project of PT Eagle Indo Pharma as an affiliated company. We are the trading company for CAP LANG products that managing commercial activity, to market and popularize CAP LANG brand. Our organization starting with professional commercial team and supporting department of former company PT Eagle Indo Pharma and build with good corporate governance culture and integrity.