Influencer/KOL Manager

Rumasri; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A new home-care brand in Jakarta is seeking a KOL Manager to manage partnerships and optimize campaign performance. The ideal candidate will have a bachelor's degree, fluency in Bahasa Indonesia and a strong grasp of English, and at least 2 years of experience in KOL management. This role involves coordinating with internal teams and monitoring social media trends to ensure successful outcomes.

Benefits

Competitive salary

Opportunities for professional development

Career growth possibilities

Qualifications

• Native Bahasa Indonesia; English at B2–C1 level.
• At least 2 years of experience in KOL management for online brands.
• Proactive and structured professional.

Responsibilities

• Source, build, and manage KOL partnerships.
• Plan and coordinate deliverables for on-time publication.
• Monitor content and campaign performance.

Skills

KOL management

Social media awareness

Communication skills

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

TikTok Shop

Shopee

Job description

Rumasri is a new home-care brand designed to help every Indonesian family enjoy the comfort of a clean, cozy, and more eco-friendly home by offering safe, effective, and affordable solutions. An ambitious, local-first startup, Rumasri combines science with close attention to the everyday household needs of Indonesian families and turn ideas into products we’re proud of.

At Rumasri, we strive to create a supportive and inspiring workplace: in addition to a competitive salary, you’ll have opportunities for professional development and real career growth.

Qualifications

Bachelor’s degree, preferably in Marketing, Communications, PR, or a related field.

Native Bahasa Indonesia; English at B2–C1 level.

At least 2 years of experience in KOL management for online brands selling on marketplaces.

Proactive, structured professional with strong awareness of social media trends.

Strong communication skills and a broad network of local and national KOLs.

Familiar with affiliate systems/programs on platforms such as TikTok Shop, Shopee, etc.

Able to multitask and manage 30+ KOLs per month.

Key Responsibilities

Source, build, and manage KOL partnerships on favorable terms.

Plan, coordinate deliverables, and ensure on-time publications.

Monitor content and campaign performance to ensure optimal results.

Coordinate with internal teams (marketing, content, product) to align strategies.

Provide regular reports, insights, and recommendations based on performance data.