The Head of Sales is responsible for leading the companys overall revenue generation strategy driving sales performance, business development, and key account management. This role ensures sustainable growth through a balance of strategic planning, sales execution, and partnership development, aligned with corporate goals and profitability targets.
Key Responsibilities
1. Sales Strategy & Revenue Growth
- Develop and implement national and regional sales strategies to achieve company revenue, margin, and market share targets.
- Translate corporate objectives into actionable sales plans, budgets, and KPIs.
- Lead forecasting, pipeline management, and performance tracking using CRM and BI tools.
2. Business Development
- Identify and secure new business opportunities, partnerships, and channels (B2B, B2C, or institutional, as applicable).
- Build strategic relationships with key clients, distributors, and retailers.
- Drive expansion into new markets, product categories, or territories.
3. Commercial Management
- Oversee commercial contracts, pricing strategies, trade terms, and promotional budgets.
- Work closely with Finance to optimize profit margins and ensure commercial sustainability.
- Monitor competitor activities, market trends, and consumer behavior to inform pricing and product strategies.
4. Leadership & Team Development
- Lead, mentor, and manage a high-performing sales and commercial team.
- Set individual and team KPIs; ensure consistent performance reviews and capability development.
- Foster a performance-driven and customer-centric sales culture.
5. Cross-functional Collaboration
- Collaborate with Marketing, Operations, Supply Chain, and Finance to ensure seamless execution of go-to-market plans.
- Support product development and innovation with market insights
- Align demand planning and inventory with sales forecasts.
Qualifications & Requirements
- Bachelors Degree in Business, Marketing, or related field (MBA preferred).
- Minimum 10 years of experience in sales or commercial roles, with at least 5 years in a leadership position.
- Proven track record in achieving and exceeding sales/revenue targets in a relevant industry (e.g., FMCG, B2B distribution, manufacturing, etc.).
- Strong understanding of P&L management, pricing, and channel dynamics.
- Excellent negotiation, communication, and leadership skills.
- Proficiency in CRM and BI tools (e.g., Salesforce, HubSpot, Power BI, Looker, etc.).
- Strategic thinker with analytical and executional agility.