Head of Sales & Marketing - F&B Group

PT Mari Makan Semeja; Jakarta Utara; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A growing F&B group in Jakarta Utara is seeking a Head of Sales & Marketing to drive revenue and brand presence across all business units. The ideal candidate will have at least 5 years of leadership experience in Sales & Marketing, a strong network in the F&B and lifestyle sectors, and a proven ability to implement effective sales strategies. Responsibilities include managing sales teams, achieving KPIs, and overseeing integrated marketing strategies for the brand.

Qualifications

• Min. 5 years in a Sales & Marketing leadership role in F&B, hospitality, or lifestyle sector.
• Proven success in managing strategic brand marketing and hands-on sales.
• Strong network in the F&B, lifestyle, and premium consumer space.

Responsibilities

• Lead and develop sales strategies for B2B and B2C.
• Set, track, and achieve ambitious sales targets and KPIs across all channels.
• Oversee integrated marketing strategy for all brands.

Skills

Sales strategy development

Team management

Brand building

Customer engagement

Market analysis

Job description

We are an innovative F&B group with a growing portfolio of restaurants and catering services. We’re seeking a Head of Sales & Marketing to drive revenue, brand presence, and market expansion across all business units. This leadership role blends strategy and execution — ideal for someone who can manage teams, build brands, and close big deals.

Key Responsibilities

• Lead and develop sales strategies for B2B and B2C.
• Build and manage strong pipelines through corporate, lifestyle, and community partnerships.
• Mentor and manage the full sales team, including sales admin, outlet sales, and catering team.
• Set, track, and achieve ambitious sales targets and KPIs across all channels.
• Oversee integrated marketing strategy for all brands: digital, offline, partnerships, and campaigns.
• Collaborate with agency partners for campaign execution, content, and paid media.
• Strengthen brand positioning and customer engagement across key touchpoints.
• Monitor marketing KPIs and continuously improve based on performance and insights.
• Work closely with operations, culinary, and finance to ensure alignment in execution.
• Lead product launch strategies and promotional initiatives across business units.
• Identify growth opportunities based on market trends and customer behavior.

Requirements

• Min. 5 years in a Sales & Marketing leadership role in F&B, hospitality, or lifestyle sector.
• Proven success in managing both strategic brand marketing and hands‑on sales.
• Deep understanding of both B2B and B2C dynamics.
• Data‑driven, target‑oriented, with strong business acumen and executional skill.
• Strong network in the F&B, lifestyle, and premium consumer space.
• Experience leading teams and managing agency/vendor relationships.

Bekasi, West Java, ID