Head of Product Marketing

Halodoc; Jakarta Selatan; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A leading health-tech platform is seeking a Marketing Manager to lead product marketing strategies across B2C and B2B units. The ideal candidate will have 8 to 12 years of experience in product marketing, proven leadership in both environments, and strong analytical skills. Responsibilities include overseeing multi-channel marketing execution, aligning various teams, and presenting updates to CXOs. This role is crucial in driving measurable growth and enhancing brand presence across different platforms.

Qualifications

• 8 to 12 years of experience in Product Marketing, Marketing Strategy, or Growth roles.
• Proven leadership across both B2C and B2B marketing environments.
• Strong ability to own a multi-BU strategy and drive measurable growth.
• Deep analytical skills with comfort working with data, segmentation, and funnel metrics.
• Experience building go-to-market plans and leading an integrated brand-to-performance execution.
• Strong cross-functional leadership with Product, Business, Medical, Ops, Brand, and Performance.
• Experience managing managers and building high-functioning teams.
• Excellent communication and executive presence.

Responsibilities

• Lead product marketing strategy for B2C and B2B units covering various services.
• Build positioning, messaging, and go-to-market plans for all B2C and B2B brands.
• Translate business targets into marketing plans and strategies.
• Use data and insights to identify growth opportunities.
• Drive multi-channel execution in marketing.
• Lead the Offline Marketing team and oversee events and brand presence.
• Align teams for unified marketing plans.
• Manage PMM and PMA capability and business ownership.
• Present updates to CXOs and influence business direction.

Job description

Responsibilities

• Lead product marketing strategy for B2C and B2B units covering Chat Doctor, Pharmacy Delivery, Homecare, Digital Clinics, and Halodoc for Business
• Build positioning, messaging, and go-to-market plans for all B2C and B2B brands
• Translate business targets into annual marketing plans, category strategies, and integrated brand‑to‑performance execution
• Use data and user insights to identify growth opportunities across segments and health verticals
• Drive multi‑channel execution across SEO, Performance Ads, CRM, PR, Social Media, Affiliates, Partnerships, and Offline
• Lead the Offline Marketing team and oversee nationwide events, activations, and brand presence
• Align Product, Business, Medical, Operations, and Channel teams to deliver unified plans
• Manage and grow PMM and PMA capability and ensure proactive business ownership
• Present strategy and performance updates to CXOs and influence long‑term business direction

Requirements

• 8 to 12 years of experience in Product Marketing, Marketing Strategy, or Growth roles
• Proven leadership across both B2C and B2B marketing environments
• Strong ability to own a multi‑BU strategy and drive measurable growth
• Deep analytical skills with comfort working with data, segmentation, and funnel metrics
• Experience building go‑to‑market plans and leading an integrated brand‑to‑performance execution
• Strong cross‑functional leadership with Product, Business, Medical, Ops, Brand, and Performance
• Experience managing managers and building high‑functioning teams
• Excellent communication and executive presence

Nice to Have

• Experience in healthcare, e‑commerce, or multi‑sided platforms
• Exposure to enterprise sales or B2B marketing (pharma, corporate wellness, insurance)
• Experience leading Offline marketing teams or large‑scale events
• Familiarity with AI‑driven marketing or marketing automation systems

Halodoc is a health‑tech platform with a mission to simplify access to healthcare by connecting millions of patients with licensed doctors, insurance, labs, and pharmacies in one mobile application. Halodoc’s innovative technology, nimble services, and patient focus enable a host of solutions including 24/7 doctor teleconsultation; medicine purchase & delivery; lab services at home; and strong CS.

Halodoc is the 2018 Forbes Indonesia Choice Award winner and Galen Growth’s 2018 Most Innovative HealthTech Startup in Asia, a testimony to a team of compassionate, innovative, trustworthy and agile people who take ownership of their work in building the most trusted digital healthcare company.

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