Head of Marketing Communication

Indodana; Indonesia; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A leading financial technology company seeks a skilled individual to manage a marketing team towards achieving business objectives in Indonesia. This role involves performing data analysis to assess marketing effectiveness, translating insights into strategic decisions, and communicating findings through various mediums. The successful candidate will demonstrate strong analytical abilities and marketing expertise, fostering a collaborative environment for creative experimentation and insight development.

Qualifications

• Strong analytical and financial skills essential.
• Experience in data processing and business intelligence.
• Ability to communicate complex topics effectively.

Responsibilities

• Manage a team of marketers to meet company goals.
• Analyze marketing spent effectiveness across all channels.
• Translate data into actionable business insights.

Skills

Data analysis and evaluation

Marketing insight

Numerical and analytical skills

Communication skills

Job description

Company Description

Indodana Finance is an OJK‑licensed financial technology company that is leader in the Buy Now Pay Later solution. Our mission is to achieve financial inclusion by enabling lenders to provide financing to the 100 million underbanked Indonesians. Leveraging sophisticated big data and artificial intelligence technologies, we finance ten of thousands creditworthy borrowers every day.

We have collaborated with a lot of partners such as BliBli, Tiket, Tokopedia, and so much more. With Indodana Finance, we provide consumers with financial flexibility and convenience by allowing them to make purchases and pay over time, thereby enhancing accessibility and improving the shopping experience.

Job Description

• Managing team of Marketers to help achieve company top level goal
• Perform Data Analysis to analyze and evaluate marketing spent effectiveness across all channels such as Offline, Online, Social Media, SEO, SEM
• Translating data into business insights and decisions (think: performance, data driven digital marketing)
• Supervise the production of written and visual materials based on your analysis and summarizing your findings for internal and our customer, including but not limited to blog posts, infographic, videos

Qualifications

• A results driven, independent thinker with superior numerical, analytical, and financial/economics/accounting skills combining with strong marketing insight.
• Experience working with data processing, integration or business intelligence
• Someone who can uncover and fully vet data sources to produce unimpeachable numbers‑driven studies and to collaborate on analysis that are easy to understand.
• Particularly adept at explaining complicated topics in a truly accessible and engaging way.
• Energized by brainstorming and iterating on and developing social content/data marketing strategy.
• Eager to work in a creative and truly collaborative environment where smart experimentation is encouraged.

Bonus Points

• Created marketing portfolio before (KOL, social media, blog, infographics and videos)
• Experience in managing Digital Media campaign / account (App Install, SEO, SEM, Facebook, Twitter)