Head of Brand (Merchandising)

Kanmo Group; Indonesia; On-site; IDR 400.000.000 - 450.000.000; Full time

Job summary

A leading market player in brand management in Indonesia is seeking a seasoned professional with over 10 years of experience, particularly in merchandising and product management. The ideal candidate will oversee and guide brand strategies to meet sales and profitability targets while managing team resources effectively. Experience in the fashion and luxury industry, along with strong English and Bahasa skills, is required for this role that focuses on enhancing brand positioning and market presence.

Qualifications

• More than 10 years of experience with 7-8 years in Merchandising/Product Management.
• Experience in team management is a must.
• Familiarity with Fashion and Luxury Industry is essential.
• Fluency in English and Bahasa required.

Responsibilities

• Oversee brand strategies to achieve sales targets.
• Plan and manage division resources for optimal productivity.
• Develop strategies to enhance brand positioning and customer experience.
• Collaborate with teams to align business objectives.
• Monitor market trends to identify improvement opportunities.

Skills

Merchandising/Product Management

Team management

Digital marketing knowledge

Market research tools

Content creation skills

Fluent in English and Bahasa

Education

Bachelors degree

Job description

Key Responsibilities:

• Oversee and guide the implementation of brand strategies across multiple brands to ensure the achievement of sales targets and profitability
• Plan, budget, and manage division resources, including the implementation of programs and policies, to optimize productivity and engagement of the team.
• Develop and execute strategies to enhance brand positioning, market presence, and customer experience.
• Collaborate with cross-functional teams, such as marketing, sales, operations, and finance, to align business objectives and drive cohesive brand strategies.
• Monitor market trends, consumer insights, and competitive landscape to identify areas for improvement and capitalize on emerging opportunities.
• Identify and evaluate potential new store locations that align with brand standards and contribute to business growth and market penetration.

Requirements:

• Bachelors degree holder
• More than 10 years of working experience of which the last 7-8 years should be Merchandising/Product Management experience and activating both the offline and online spaces.
• Team management experience is a must.
• Familiar with principles of P&L’s and ability to understand and shape the impact of marcom initiatives on the P&L
• Familiar with Fashion and Luxury Industry
• Should have worked with global principals before. Alternatively local brand experience is fine as long as the candidate has worked in a an organization where the local brand was owned rather than franchised.
• Must have familiarity with the principals of media planning & execution, especially as it relates to digital marketing including KOL planning and execution.
• Must have familiarity with basic market research tools and techniques and should have evidenced usage of the same at different points within the career.
• Must have experience of content creation either individually or by directing other departments/ 3rd parties in the context of social media (non ads), events, design & multimedia.
• Fluent in English and Bahasa with good public speaking/presentation skills