Head of Brand Marketing (FMCG)

PT Trust Recruit Indonesia; Jakarta Utara; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A leading ceramic tableware manufacturer in Indonesia is seeking a Head of Brand Marketing with over 10 years of experience in brand management. The role involves developing data-driven marketing strategies, strengthening distributor relationships, and leading brand initiatives across multiple channels. The ideal candidate must have a bachelor's degree in Marketing or Business and a proven ability to design comprehensive brand strategies that engage modern audiences. This position offers a unique opportunity to drive growth in a dynamic industry.

Qualifications

• 10+ years of experience in brand and marketing functions with leadership experience.
• Proven ability to develop and lead end-to-end brand strategies in B2B and B2C.
• Strong understanding of consumer insights and customer journey.

Responsibilities

• Develop data-driven sales and marketing strategies to achieve targets.
• Identify market opportunities and analyze sales trends.
• Lead brand initiatives by analyzing customer insights and managing campaigns.

Skills

Integrated marketing communications

Brand strategy development

Digital marketing

Leadership

Data analysis

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

CRM tools

SEO tools

Analytics software

Job description

Client Industry

Client industry: Our client is the leader of Ceramic Table Wear manufacturer in Indonesia. Currently looking for a Head of Brand Marketing with extensive experience in the FMCG.

Responsibilities

Develop and execute data-driven sales and marketing strategies to achieve company targets and drive sustainable growth in the ceramic tableware sector.

Identify market opportunities, analyze sales trends, set realistic KPIs, and build a strong sales pipeline while managing prospect conversion strategies.

Strengthen and maintain relationships with distributors and key partners, ensuring smooth sales operations across all channels.

Lead brand and marketing initiatives by analyzing customer insights, monitoring competitors, and managing digital, offline, and social media campaigns.

Utilize SEO, PPC, email marketing, and other digital tools to boost sales leads and marketing effectiveness.

Oversee sales and marketing budgets, track performance metrics, and provide regular reports and insights to senior management.

Collaborate effectively with cross-functional teams (product, operations, finance) to ensure alignment of commercial strategies.

Lead, coach, and develop the sales team, including recruitment, training, performance management, and capability building.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.

10+ years of experience in brand and marketing functions, (min. 5 years of leadership experience managing teams, agencies, and cross-functional stakeholders).

Proven ability to develop and lead end-to-end brand strategies across B2B and B2C, strengthening brand positioning, awareness, and long-term equity.

Strong expertise in integrated marketing communications, overseeing digital, performance (SEO/SEM), social, content, and offline branding, ensuring alignment with brand objectives.

Deep understanding of consumer insights, customer journey, and brand experience, with experience engaging modern audiences including Gen Z.

Strategic and data-driven mindset, with experience using market research, brand metrics, CRM, and analytics to measure impact and guide decision-making.