GM Marketing

PT. Agrinesia Raya; Bogor; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading consumer goods company in Bogor is seeking an experienced Regional Marketing Manager to develop brand strategies and lead a high-performance marketing team. The successful candidate must have over 10 years of marketing experience, including leadership roles, with a strong background in FMCG or related sectors. This role involves conducting market analysis and managing marketing budgets to achieve business objectives.

Qualifications

• Min. 10 years of experience in marketing roles, including 3 years in leadership.
• Proven experience in FMCG or Consumer Goods industries.
• Expertise in integrated marketing campaigns with measurable impact.

Responsibilities

• Develop brand and marketing strategies aligned with company goals.
• Lead and mentor a high-performance marketing team.
• Conduct market analysis to inform marketing plans.

Skills

Leadership

Strategic thinking

Market analysis

Digital marketing

Budget management

Brand positioning

Education

Bachelor’s degree in marketing, Business Administration, or related field

Job description

Regional Marketing Manager (Server)

Jakarta, ID

Responsibilities

Developing and implementing brand and marketing strategies that align with the company's vision and business objectives.

Leading and mentoring the high-performance marketing team and fostering a collaborative and respectful culture.

Defining the brand positioning and messaging to differentiate the company with the competitors.

Conducting market analysis to identify trends, insights, competitive landscape and using these finding to form strategic marketing plans.

Supporting product development by bringing local insights and test the products in local market.

Introducing branding strategies and involved in the ATL and BTL initiatives.

Achieving and maintaining market leadership in the business.

Executing a strong internal and external communications with all stakeholders to develop clear market positioning.

Developing short-term and long-term plans and budgets for overall marketing programs to be in line with the company's objectives.

Managing the marketing budget and ensuring collaborative allocation of the resources to maximisze the ROI.

Monitor the profitability of each product/brand in the portfolio so that you can quickly anticipate any deviations or changes.

Introducing and implementing key performance indicators (KPIs) to measure the success of the brand initiatives and campaigns.

Qualifications

Min. Bachelor’s degree in marketing, Business Administration, Communication, or related field.

Has at least 10 years of progressive experience in marketing roles, with at least 3 years in senior leadership roles (GM/Head of Marketing/Marketing Manager /Senior Brand Manager level).

Solid track record in FMCG, Food & Beverage, or Consumer Goods industries. Preferable have experience in retail industry.

Experience managing multiple brands, both heritage and new brands.

Having experience handle digital campaign and having knowledge in Digital content.

Proven experience leading integrated marketing campaigns (ATL, BTL, digital) with measurable impact.

Familiar with category management, market research, and product lifecycle management.

Experience in marketing budget ownership and P&L responsibility.

Hands‑on experience in leading marketing teams, with evidence of building high‑performing, collaborative cultures.

Solid understanding of market trends, consumer behaviour, and local insights.

Demonstrated ability to lead 360‑degree marketing planning and execution.

Expertise in brand positioning, portfolio management, and innovation go‑to‑market strategies.

Ability to read and interpret market data, competitive analysis, and ROI metrics.

Strong business acumen and understanding of profitability and cost control.

Collaborative and communicative, with ability to influence across departments (Sales, R&D, Operations, etc.).