General Manager - Grain Industry

Wirehire; Makassar; On-site; IDR 662.800.000 - 994.201.000; Full time

Job summary

A leading multinational FMCG company in Indonesia is seeking a Head of Marketing to drive brand growth and market penetration. The successful candidate will have over 7 years of marketing experience in the FMCG sector, particularly in food ingredients. Responsibilities include developing marketing strategies, brand management, and managing marketing budgets. This role offers competitive salary and career advancement opportunities.

Benefits

Competitive salary

Career advancement opportunities

Supportive and collaborative culture

Qualifications

• Minimum 7 years of experience in marketing within the FMCG sector.
• Proven track record in brand management, digital marketing, and trade marketing.
• Strong experience in market research, analytics, and consumer insights.

Responsibilities

• Develop and implement comprehensive marketing strategies.
• Lead brand positioning and messaging.
• Manage marketing budgets efficiently.

Skills

Brand management

Digital marketing

Market research

Stakeholder management

Analytical mindset

Education

Bachelor's/Master’s degree in Marketing, Business, or a related field

Job description

Our client is a multinational FMCG company, a leader in the grain processing industry, known for its high‑quality food ingredients and strong market presence. With a commitment to innovation and sustainability, they are expanding their marketing team and looking for a Head of Marketing to drive brand growth and market penetration.

About Our Client

Our client is a multinational FMCG company, a leader in the grain processing industry, known for its high‑quality food ingredients and strong market presence. With a commitment to innovation and sustainability, they are expanding their marketing team and looking for a Head of Marketing to drive brand growth and market penetration.

Main Responsibilities

• Marketing Strategy & Execution: Develop and implement comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth
• Brand Management: Lead brand positioning, messaging, and storytelling to strengthen market presence.
• Product Marketing: Oversee go-to-market strategies for new and existing products, ensuring alignment with consumer trends and industry demands.
• Market Research & Consumer Insights: Analyze market trends, customer behavior, and competitor activity to optimize marketing initiatives.
• Digital & Traditional Marketing: Drive both online and offline marketing campaigns, including social media, trade marketing, and B2B/B2C promotions.
• Sales & Marketing Alignment: Collaborate with sales teams to develop promotional strategies that increase market penetration and revenue.
• Budget Management: Manage marketing budgets efficiently to maximize ROI.
• Stakeholder & Agency Management: Work with external agencies, media partners, and internal teams to ensure seamless execution of campaigns.
• Team Leadership & Development: Lead and mentor the marketing team, fostering a high‑performance culture.

Qualifications

• Minimum 7 years of experience in marketing within the FMCG sector (preferably in food ingredients or grain processing).
• Proven track record in brand management, digital marketing, and trade marketing.
• Strong experience in market research, analytics, and consumer insights.
• Excellent leadership and stakeholder management skills.
• Ability to develop and execute strategic marketing plans.
• Familiarity with the food supply chain, distribution channels, and industry regulations.
• Strong analytical mindset and data‑driven decision‑making skills.
• Bachelor's/Master’s degree in Marketing, Business, or a related field.

What's on Offer

• Competitive salary.
• Opportunities for career advancement and personal development within a supportive and collaborative culture.
• Experience with various sectors and marketing strategies in a vibrant FMCG and food service industry.