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A leading herbal industry firm in Indonesia seeks a seasoned Brand Manager to drive market strategy and brand positioning. The role requires a minimum of 5 years in brand management within the FMCG sector, outstanding analytical and creative skills, and fluency in English. Ideal candidates will manage new product launches, analyze campaign effectiveness through KPIs, and develop go-to-market strategies. The position mandates frequent travel and a willingness to work 6 days a week.
Conduct market, consumer, and competitive research to support brand strategy in export country
Develop and execute brand positioning, go-to-market strategies, and brand activation (ATL & BTL)
Manage new product launches and ongoing marketing activities
Monitor and analyze KPIs to evaluate campaign effectiveness
Manage communication with TV media, agencies, and external communication channels
Bachelor’s degree in Marketing or a related field
Minimum 5 years of experience in Brand Management within the FMCG (Food) industry
Strong analytical, creative, and strategic thinking skills
Up-to-date with the latest marketing trends and best practices
High proficiency in English is mandatory
Willing to travel frequently
Willing to work 6 days per week (Monday - Friday, Saturday half day)
PT Industri Jamu Dan Farmasi Sido Muncul Tbk is a leading traditional herbal industry in Indonesia, with its famous brands: Tolak Angin, KukuBima Energy, KukuBima Kopi Ginseng, SidoMuncul KopiJahe, SidoMuncul SusuJahe, and AlangSari Plus. Located in Semarang - Central Java, Indonesia. We are dedicated to providing exceptional products across borders. With a strong commitment to expanding our operations internationally, we have successfully established a presence in numerous countries around the world. PT Industri Jamu Dan Farmasi Sido Muncul Tbk equipped with modern and high technology machinery and laboratory facilities.