Exhibitions - Sales & Sponsorship Lead

PT Maison Events Indo; Jakarta Utara; On-site; IDR 833.750.000 - 1.167.251.000; Full time

Job summary

A leading event management company in Jakarta is looking for an Exhibition Sales & Sponsorship Manager to drive revenue through booth sales and sponsorships. The candidate should possess strong B2B sales skills, have a minimum of 3-5 years' experience in sales, and excel in client relationship management. Key responsibilities include developing sales strategies, negotiating contracts, and conducting market research. This role offers a dynamic work environment with opportunities for growth and international exposure.

Benefits

Attractive incentives based on performance

Dynamic work culture

Career growth potential

Exposure to international clients

Qualifications

• Minimum 3–5 years of sales experience in exhibitions or related industries.
• Proven ability to build trusted relationships with senior clients.
• Excellent command of English; additional languages are a plus.

Responsibilities

• Sell booth space and sponsorship packages to new and existing clients.
• Maintain long-term relationships with exhibitors and sponsors.
• Identify and negotiate tailored sponsorship contracts.
• Conduct market research to identify new segments and opportunities.
• Assist exhibitors and sponsors during event days.

Skills

B2B sales and negotiation skills

Client relationship management

Presentation skills

Market research

Consultative selling

Education

Bachelor’s degree in Business, Marketing, Communications, or related field

Job description

Exhibition Sales & Sponsorship Manager

The Exhibition Sales & Sponsorship Manager is responsible for driving revenue growth through booth sales, sponsorship packages, and strategic commercial partnerships for trade shows and B2B exhibitions. This role requires a strong blend of sales strategy, industry insight, client relationship management, and negotiation skills. The position directly contributes to the commercial success and long-term sustainability of the event portfolio.

Key Responsibilities

1. Sell booth space, sponsorship packages, and promotional opportunities to both new and existing clients, locally and globally.
   • Develop and execute sales strategies to meet and exceed revenue targets for each exhibition.
   • Build and manage a strong sales pipeline with consistent follow‑ups and conversion tracking.
2. Client Relationship Management
   • Maintain long‑term relationships with exhibitors, sponsors, and key commercial partners.
   • Understand client objectives and recommend relevant participation options to maximize ROI.
   • Provide excellent customer service before, during, and after the exhibition.
3. Sponsorship Development
   • Identify, create, and pitch sponsorship concepts tailored to industry needs and client goals.
   • Negotiate sponsorship contracts, deliverables, and activation plans.
   • Coordinate with operations, marketing, and project teams to ensure sponsorship commitments are fulfilled.
4. Market & Sector Development
   • Identify new market segments, emerging players, and business opportunities.
   • Conduct market research to understand competitive landscapes and industry trends.
   • Expand exhibitor participation by targeting local, regional, and international companies.
5. Sales Materials & Proposals
   • Work with the marketing team to develop sales kits, proposals, presentations, and post‑show reports.
   • Deliver compelling sales pitches online, onsite, and at industry events.
6. On‑Site Responsibilities
   • Assist exhibitors and sponsors during build‑up and show days.
   • Host VIP clients, manage sponsorship activations, and support exhibitor satisfaction.
   • Identify upsell opportunities during the event.
7. Reporting & CRM Management
   • Maintain accurate records in CRM systems including leads, activities, and contracts.
   • Prepare weekly/monthly sales forecasts and performance reports.

Requirements

• Bachelor’s degree in Business, Marketing, Communications, or related field.
• Minimum 3–5 years of sales experience, preferably in exhibitions, B2B events, or related industries.
• Strong B2B sales and negotiation skills with a proven track record.
• Ability to build trusted relationships with senior clients and industry leaders.
• Excellent presentation, pitching, and communication abilities.
• Commercially driven, target‑oriented, and self‑motivated.
• Experienced with consultative selling and value‑based proposals.
• Comfortable working in fast‑paced event cycles, including peak periods near show dates.
• Good command of English; additional languages are an advantage.

What We Offer

• Opportunity to work on high‑profile trade shows and industry‑leading exhibitions.
• Attractive incentives based on performance and revenue achievements.
• A dynamic and collaborative work culture with strong career growth potential.
• Exposure to international clients, global event standards, and cross‑border markets.

About PT Maison Events Indo

To empower industries, communities, and markets across Indonesia by creating trade shows that unlock business growth, spark meaningful connections, and drive long‑term economic impact. Maison Events aims to be the partner that transforms exhibitions into platforms of progress — where innovation, partnerships, and opportunities meet.