Email Marketing Manager

Hire Overseas; Indonesia; Remote; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading health brand in Indonesia seeks an Email Marketing Manager to own the execution of email and SMS marketing programs. The ideal candidate will blend storytelling with data analysis to drive engagement and conversions. Experience with Klaviyo and a proactive mindset are essential. This role offers a fully remote setup, competitive pay in USD, and up to 14 days of PTO annually.

Benefits

Paid Time Off

100% remote setup

Flexible holidays

Qualifications

• 3–5 years of experience in email and lifecycle marketing, ideally for a DTC brand.
• Proficiency in Klaviyo (or similar ESPs) and SMS platforms.
• Detail-oriented, highly organized, with strong ownership.

Responsibilities

• Plan and deploy email and SMS campaigns.
• Build and maintain automated flows for LTV and retention.
• Analyze campaign data to identify trends for optimization.

Skills

Email marketing

Lifecycle marketing

Copywriting

Campaign management

Data analysis

Tools

Klaviyo

Figma

Canva

Adobe Creative Suite

Job description

We’re looking for an Email Marketing Manager (Lifecycle & Campaigns) to own the end-to-end execution of our email and SMS marketing programs. You’ll develop strategies, craft campaigns, and continuously optimize performance to drive revenue and retention for our growing DTC health brand.

This role is ideal for someone who blends creative storytelling with a data-driven mindset — someone who can write, design, and iterate based on insights, all while maintaining brand consistency and a deep understanding of our audience.

Why You’ll Want to Join

• You will be paid in USD (bi-monthly: every 15th and 30th)
• Up to 14 days of Paid Time Off annually (starting Day 1)
• Observance of Holidays (based on your location)
• 100% remote setup so you can work wherever you feel most productive
• Work closely with the Head of Growth and creative team to shape lifecycle strategy
• Join a mission-driven brand redefining children’s gut health and nutrition
• Opportunity to lead email and SMS as a primary growth channel

What You’ll Work On

Campaign Management

• Plan, write, design, and deploy weekly email and SMS campaigns in Klaviyo
• Ensure all communications are clear, on-brand, and optimized for engagement and conversions
• Manage campaign calendars, align with launches and promotions, and handle segmentation

Lifecycle & Automation

• Build and maintain automated flows to increase LTV, retention, and subscription adoption
• Continuously refine lifecycle sequences to reflect customer behavior and insights
• Ensure every touchpoint contributes to the overall customer journey

Optimization & Testing

• Develop and execute A/B testing strategies for subject lines, creative, CTAs, and timing
• Analyze campaign data to identify trends and improvement opportunities
• Report on key metrics such as open rate, CTR, CVR, unsubscribe rate, and revenue attribution
• Maintain strong email deliverability and domain health

Cross-Functional Collaboration

• Partner with the creative team to align messaging and visuals with brand tone
• Work with Growth and Product teams to incorporate audience insights and product updates
• Present findings and performance reports to leadership proactively

What You Bring

• 3–5 years of experience in email and lifecycle marketing, ideally for a DTC brand
• Proficiency in Klaviyo (or similar ESPs) and SMS platforms
• Strong copywriting skills with the ability to write engaging, conversion-focused content
• Basic design proficiency in Figma, Canva, or Adobe Creative Suite
• Analytical mindset with experience running A/B tests and interpreting results
• Detail-oriented, highly organized, and comfortable managing end-to-end campaign workflows
• A self-starter with strong ownership and communication skills

Nice to Have

• Experience in health, wellness, or CPG industries
• Familiarity with Shopify and eCommerce analytics
• Understanding of deliverability best practices and list hygiene
• Experience creating landing pages or light funnel optimization

How to Apply

Please include:

• Your updated resume highlighting relevant email or lifecycle experience
• A short Loom video (1–2 minutes) introducing yourself and sharing one campaign you’re proud of — and what made it successful
• A portfolio or screenshots of past email campaigns or reports you’ve managed

Only complete applications with both a portfolio and Loom video will be reviewed.

Application Process Overview

Our comprehensive selection process ensures we find the right fit for both you and our clients:

• Initial Application - Submit your application and complete our prequalifying questions
• Video Introduction - Record an video introduction to showcase your communication skills and work experience
• Role-Specific Assessment - Complete a homework assignment tailored to the position (if applicable)
• Recruitment Interview - Initial screening with our talent team
• Executive Interview - Meet with senior leadership to discuss role alignment
• Client Interview - Final interview with the client team you'd be supporting
• Background & Reference Check - Professional reference verification
• Job Offer - Successful candidates receive a formal offer to join the team

Each stage is designed to evaluate your fit for the role while giving you insights into our company culture and expectations. We'll keep you informed throughout the process and provide feedback at each step.

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