Digital Marketing Strategist

PT DIPANTARA INOVASI TEKNOLOGI; Daerah Khusus Ibukota Jakarta; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A technology solutions company in Jakarta is seeking a Digital Marketer responsible for driving lead generation and brand presence. You will manage adwords, create ad copy, and optimize landing pages to improve product adoption. The ideal candidate should have relevant experience in digital marketing, strong Excel skills, and knowledge of analytics tools. This is an exciting opportunity to enhance campaigns and capitalize on data-driven strategies.

Qualifications

• Experience in Digital Marketing or a similar position preferred.
• Familiarity with pivot tables and vlookups in Excel.
• Basic knowledge of analytics tools for tracking/reporting.

Responsibilities

• Manage adwords and other paid channels.
• Set targets and build strategies to help achieve them.
• Create and optimise landing pages to increase signups.
• Monitor KPIs, and set up mechanisms to measure multiple campaigns.

Skills

Digital Marketing

Excel

Data Analysis

Education

Relevant Bachelor's degree

Tools

Analytics tools

Job description

Job role

As a digital marketer, your primary objective will be to facilitate the sales team through lead generation. You’ll be responsible for conceiving, driving and implementing initiatives to increase brand presence and improve product adoption.

Responsibilities

• Manage adwords and other paid channels
• Set targets and build strategies to help achieve them
• Create and test ad copy for operational efficiency
• Create and optimise landing pages to increase signups
• Develop and implement campaigns to better lead quality and beat the competition
• Perform data analysis around web traffic and other key metrics
• Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels
• Draw meaningful conclusions from campaign data and identify potential opportunities for improvement
• Communicate with team members on campaign developments, timelines, and results

Requirements

• [X] years of experience in Digital Marketing or a similar position preferred
• Relevant Bachelor's degree preferred
• Proven experience building campaign strategies from scratch
• Excellent Excel skills – familiarity with pivot tables and vlookups is a huge bonus
• Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics
• Experience working with data