Digital Marketing Specialist (Performance Ads)

PT Artadia Kreasi Global; Jakarta Selatan; On-site; IDR 203.080.000 - 406.161.000; Full time

Job summary

A growing digital marketing agency in Jakarta Selatan is seeking a Digital Marketing Specialist to enhance paid advertising performance across major platforms. The ideal candidate will have 3 to 5 years of experience in performance marketing, focusing on Meta Ads, Google Ads, and TikTok Ads. You will analyze data deeply to drive campaign success and collaborate with various departments. The role offers competitive salary and opportunities for growth in a dynamic environment.

Benefits

Competitive salary with performance-based incentives

Ownership over paid media performance and growth

Exposure to premium lifestyle and global brands

Collaborative, fast-moving, and data-driven environment

Long-term growth opportunity within a scaling organization

Qualifications

• 3–5 years of hands-on experience in performance or digital advertising.
• Strong expertise in Meta Ads, Google Ads, and TikTok Ads.
• Highly analytical and comfortable working with large data sets.
• Fluent in English and Bahasa Indonesia.

Responsibilities

• Plan, launch, and optimize performance campaigns across Meta Ads, Google Ads, and TikTok Ads.
• Manage advertising budgets focusing on ROAS, CPA, and CTR.
• Optimize ad-to-landing flow to improve conversion rates.
• Build and maintain performance dashboards using GA4 and Looker Studio.

Skills

Performance marketing

Data analysis

Meta Ads

Google Ads

TikTok Ads

A/B testing

Collaboration

Tools

GA4

Looker Studio

Job description

Digital Marketing Specialist (Performance Ads)

We are looking for a Digital Marketing Specialist with a strong focus on paid advertising and performance marketing. This role owns the end-to-end execution of digital ads across major platforms and is fully accountable for measurable growth in traffic, conversions, and revenue.

This is a hands‑on role for someone who lives in Ads Manager, understands data deeply, and knows how to turn insights into scalable growth. You will work closely with eCommerce, Creative, and Marketing teams, but your core responsibility is clear: make ads perform.

Key Responsibilities

Plan, launch, and optimize performance campaigns across Meta Ads, Google Ads, TikTok Ads, and email-based retargeting.

Own campaign structures, audiences, funnels, and scaling strategies.

Align paid media execution with product launches, promotions, and sales objectives.

2. Budget & Performance Optimization

Manage advertising budgets with a strong focus on ROAS, CPA, CTR, and CAC.

Continuously monitor and optimize campaigns using platform data and performance benchmarks.

Identify underperforming campaigns quickly and take decisive optimization actions.

3. Funnel & Conversion Optimization

Optimize ad-to-landing flow to reduce drop‑off and improve conversion rates.

Work with eCommerce teams to improve checkout, product pages, and marketplace funnels.

Execute flash sale, shoppable ads, and retargeting strategies across platforms.

Build and maintain performance dashboards using GA4, Looker Studio, and ad platform data.

Deliver clear weekly and monthly reports with insights, actions, and next steps.

Run continuous A/B testing on creatives, copy, audiences, and offers.

5. Cross-Functional Collaboration

Work closely with Creative teams to brief, test, and iterate ad visuals and messaging.

Coordinate with Marketing and eCommerce teams to align calendars and campaign priorities.

Share performance insights to guide creative direction and campaign planning.

6. AI as a Performance Assistant

Use AI tools as supporting assistants for research, analysis, ideation, and efficiency.

Apply AI to identify patterns, generate variations, automate repetitive tasks, and improve decision-making.

Ensure final creative output and messaging remain aligned with brand standards.

Key Performance Indicators (KPIs)

≥20% quarterly traffic growth

Ideal Candidate Profile

3–5 years of hands‑on experience in performance or digital advertising.

Strong expertise in Meta Ads (including CPAS), Google Ads, and TikTok Ads.

Highly analytical and comfortable working with large data sets.

Proven ability to scale campaigns profitably.

Comfortable working cross‑functionally and giving clear creative feedback.

Experience using AI tools as analytical and productivity support.

Fluent in English and Bahasa Indonesia.

What This Role Is (and Is Not)

• Performance-driven
• Ads-focused
• Execution-oriented

• Social media management
• Content creation–focused
• Influencer marketing–focused

What We Offer

Competitive salary with performance‑based incentives

Ownership over paid media performance and growth

Exposure to premium lifestyle and global brands

Collaborative, fast‑moving, and data‑driven environment

Long‑term growth opportunity within a scaling organization

Retail & Consumer Products 51‑100 employees

Artadia Group is a holding company representing premium lifestyle brands such as Urbanloft, Urbanloft Home, Artique Objectz, Joseph Joseph, Lund London, Buster + Punch, Blomus, Berghoff, Karlsson, Desiree, Artemide and more.

Urbanloft is our flagship showroom for curated designer furniture and décor, offering a playful, immersive, and service‑focused retail experience that brings design to life.

Dreamscape distributes creative, functional, and design-forward products—ranging from kitchenware and stationery to gifts—across major department stores and e‑commerce platforms.

Artique Objectz curates premium gifts, collectibles and artistic home accessories at Plaza Indonesia and Pacific Place.

• AI‑Enhanced Workflows
• Work with Leading International Brands
• Employee Discounts on Global Brands
• Opportunities to Grow Across Divisions
• Direct Exposure to Global Lifestyle Trends