Digital Marketing Officer

PT. Innolab Sains Internasional; Jakarta Timur; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading marketing company in Jakarta Timur is seeking a digital marketing professional to optimize ads, manage influencer partnerships, and execute marketing campaigns. The ideal candidate will have a bachelor’s degree in a related field and at least one year of experience in digital marketing. Strong skills in SEO, Meta Ads Manager, and effective communication are essential for this role.

Qualifications

• Minimum 1 year of work experience in marketing, preferably in digital marketing.
• Ability to produce accurate and engaging medical copywriting.

Responsibilities

• Optimize digital marketing activities including ads and content management.
• Manage KOL/Influencer partnerships and evaluate performance.
• Collaborate with various teams to develop a landing page.
• Plan and execute annual and monthly marketing campaigns.

Skills

SEO/SEM Understanding

Meta Ads Manager

Social Media Strategy

Creative Thinking

Analytical Problem-Solving

Effective Communication

Project Management

Education

Bachelor’s degree in Communication Science

Visual Communication Design

Marketing Communication

Job description

Optimize digital marketing activities, including ads (budget, creatives, targeting) and content/Instagram management to improve CPR, CPC, CTR, and ROAS.

Manage KOL/Influencer partnerships, covering contact coordination, posting timelines, and performance evaluation.

Collaborate across teams (design, product, sales, laboratory, customer relations) and contribute to developing a dedicated landing page/website.

Plan and execute annual and monthly marketing campaigns aligned with key moments and seasonal trends.

Requirements

Bachelor’s degree in Communication Science, Visual Communication Design, or Marketing Communication.

Minimum 1 year of work experience in marketing, preferably in digital marketing.

Strong understanding of SEO/SEM and Meta Ads Manager.

Ability to produce accurate and engaging medical copywriting.

Proficient in social media strategy, design, and KOL management.

Possesses key soft skills such as creative thinking, analytical problem-solving, adaptability, effective communication, and strong project management skills.