Digital Marketing Manager

PT. Emados Kebab Indonesia; Jakarta Selatan; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading food and beverage company in Jakarta Selatan seeks a skilled Digital Marketing Manager to develop and execute comprehensive marketing strategies. You'll manage budgets, oversee multi-brand campaigns, analyze performance metrics, and lead a dedicated team to drive brand growth and sales. The ideal candidate has proven experience in digital marketing, strong analytical abilities, and is adept with social media and online advertising strategies.

Qualifications

• Proven experience as a Digital Marketing Manager or similar role.
• Strong analytical skills to interpret data and make decisions.
• Experience with digital marketing channels like social media and paid advertising.

Responsibilities

• Develop and execute digital marketing strategies.
• Manage multi-brand digital marketing initiatives.
• Analyze campaign performance and report results.
• Lead and mentor the digital marketing team.

Skills

Branding

Performance Marketing

Data Analysis

Social Media Management

Job description

Develop and execute end-to-end digital marketing strategies covering Branding, Performance, Acquisition, and Retention.

Manage multi-brand digital marketing initiatives to ensure consistent brand positioning and optimal campaign performance.

Oversee all digital channels, including:

• Social Media: Instagram, TikTok, Facebook, LinkedIn
• Paid Advertising: Meta Ads, Google Ads, TikTok Ads
• Website Management & SEO
• Email Marketing & CRM

Plan and execute digital campaigns to increase brand awareness, lead generation, and sales performance.

Analyze campaign performance using key metrics such as CTR, CPC, CPA, ROAS, and Conversion Rate to drive data-based decisions.

Manage digital marketing budgets effectively, efficiently, and with measurable outcomes.

Collaborate closely with internal teams including Sales, Brand, Creative, and Product to ensure integrated marketing execution.

Lead, mentor, and develop the digital marketing team (Content, Ads, and Social Media).

Stay updated on the latest digital marketing trends and implement relevant innovations to support business growth.

Prepare monthly performance reports and provide strategic recommendations to management.

How many years' experience do you have as a Digital Marketing Manager?