Digital Marketing Lead

Boleh Dicoba Digital; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A prominent digital marketing agency in Jakarta Utara is seeking a Digital Marketing Lead to spearhead strategic planning and execution for top-tier clients. The ideal candidate will have proven experience managing high-profile accounts and a strong understanding of digital marketing trends in Indonesia. Responsibilities include developing marketing strategies, optimizing paid advertising campaigns, and analyzing performance data. This role requires exceptional leadership and communication skills to effectively mentor team members and present to clients.

Qualifications

• Proven experience in a senior digital marketing role.
• Experience with top-tier clients and understanding Indonesian market dynamics.
• Solid knowledge of campaign evaluation and performance analysis.

Responsibilities

• Lead strategic planning for top-tier clients.
• Develop effective digital marketing strategies.
• Conduct digital audits including social media performance.
• Oversee and optimize paid advertising campaigns.
• Analyze insights to support data-driven decisions.

Skills

Digital marketing strategy development

Client relationship management

Paid advertising expertise

Analytical skills

Social media insights analysis

Team mentoring

Communication skills

Tools

Meta Ads

Google Ads

Digital marketing platforms

Job description

Responsibilities

• Lead strategic planning and execution for top-tier / Level A+ clients.
• Develop and implement effective digital marketing strategies aligned with business goals and market trends.
• Conduct digital platform audits, including social media performance and overall campaign effectiveness.
• Oversee and optimize paid advertising campaigns, including performance monitoring and troubleshooting.
• Analyze social media and advertising insights to support data-driven decision making.
• Manage and optimize the use of digital marketing platforms and tools.
• Mentor and guide team members across different levels.
• Participate in client pitching sessions and provide strategic recommendations based on expertise.

Requirements

• Proven experience as a Digital Marketing Lead / Senior Digital Marketing role in a digital marketing agency.
• Experience handling top-tier or high-profile clients.
• Strong understanding of Indonesian market dynamics, digital trends, and consumer behavior.
• Solid knowledge of digital audits, campaign evaluation, and performance analysis.
• Hands‑on technical expertise in paid advertising platforms (e.g. Meta Ads, Google Ads).
• Strong analytical skills with the ability to interpret marketing and advertising data.
• Experienced in managing multiple digital platforms and marketing tools.
• Demonstrated leadership experience in mentoring and team development.
• Strong communication skills, especially in presenting strategies and recommendations to clients.

Boleh Dicoba Digital (BDD) offers services in digital marketing to reflect on growth in your business’ online presence, including social media & online sales. Built for today's market, we value being practitioners on every digital platform we oversee and are focused on driving real business results.