Digital Marketing

PT. SUPERMAL KARAWACI; Tangerang; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A retail shopping center in Tangerang, Indonesia is looking for a skilled Digital Marketing Specialist to join their team. In this role, you will develop and implement digital marketing strategies aimed at driving customer traffic and enhancing engagement through various platforms. The ideal candidate will have at least 3 years of experience, a relevant bachelor's degree, and proficiency in digital ad management. This position offers an exciting opportunity to work in a dynamic environment and lead creative marketing campaigns.

Qualifications

• 3 years experience as Digital Marketing Specialist.
• Proven experience in managing digital advertising campaigns.
• Strong analytical skills and data-driven mindset.

Responsibilities

• Plan and execute digital marketing campaigns across various platforms.
• Manage website and social media channels to keep content fresh.
• Utilize analytics to monitor campaign performance and suggest improvements.
• Lead creative campaigns to enhance engagement and conversions.

Skills

SEO/SEM

Email marketing

Social media management

Data analysis

Creative campaign management

Education

Bachelor's degree in Marketing or relevant fields

Tools

Google Ads

Facebook Ads

Analytics tools

Job description

We are seeking a skilled Digital Marketing Specialist to join our dynamic team at Supermal Karawaci. As a key member of our marketing Department, you will be responsible for developing and implementing comprehensive digital marketing strategies to drive foot traffic, enhance customer engagement and promote our shopping center's brand across various digital platforms.

Responsibilities

Plan and execute digital marketing campaigns, including SEO/SEM, email, social media and display advertising campaigns.

Manage and optimize our website and social media channels to ensure content is up to date and engaging.

Utilize analytics tools to monitor and evaluate the performance of digital marketing efforts and make data-driven decisions to optimize campaigns.

Stay updated with the latest trends and best practices in digital strategies and implement them effectively.

Collect and analyze campaign performance data, providing insights or suggestions for improvement.

Manage, evaluate and analyze Mobile Apps Content.

Support content planning and execution — ensuring that product listings, visuals, and copy align with campaign objectives and brand guidelines.

Lead creative campaigns that drive reach, engagement, and conversions.

Requirements

3 years experience as Digital Marketing Specialist.

Bachelor's degree in Marketing, Digital Technologies or relevant fields.

Proven work experiences as Digital Marketing Specialist or similar role, preferably in the retail or shopping center industry.

Experience in managing digital ads campaigns (Google Ads, Facebook Ads, etc.) is highly desirable.

Proficiency in analytics tools to evaluate and optimize campaign performance.

Strong analytical skills and data-driven thinking.